Meet Royal (Victor) Hawthorne: GVSU Ad Club’s Next Speaker

Get excited, Ad Club members! We’re thrilled to announce that our next guest speaker is Royal (Victor) Hawthorne, a Marketing Associate at the renowned Van Andel Institute. Join us on September 26th as Victor shares his journey into the world of marketing, the innovative projects he’s been a part of, and how his role at a leading research institute connects with the broader advertising industry.

Victor has a strong background in marketing strategy, digital communications, and brand management. At Van Andel Institute, a nonprofit focused on biomedical research and science education, he creates campaigns that both inform and inspire.

Feel free to ask about anything – whether it’s how to get your foot in the door, what it’s like managing marketing at a big organization, or what the future of digital advertising looks like. Victor’s got tons of experience and advice that’ll leave you pumped and ready to up your marketing game.

Be sure to join us in Kirkhof 2266 at 6:00 PM, Thursday, September 26th.

The day after our meeting with Victor, we have an exciting opportunity to visit Digital Limelight Media – one of the top agencies specializing in digital strategy and creative solutions. Whether you’re interested in web design, content strategy, or just want to learn about working in a fast-paced agency environment, this is the event for you!

What to Expect:

  • Workshop: Learn how to build a standout website from scratch.
  • Panel Discussion: Hear from industry pros about trends in design, copywriting, and digital marketing.
  • Lunch & Networking: Enjoy lunch while getting to know professionals and peers.
  • Q&A Session: Bring your burning questions about the agency world, digital strategies, and career tips.

When? Friday, September 27th, 11 AM – 1 PM
Where? Digital Limelight Media HQ

This is a great opportunity to see behind the scenes of an agency and learn how campaigns come to life. We hope to see you there!


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