By Isabella Zdanowski
On January 31st, Advertising Club members and non-members alike had the unique opportunity to tour Grand Rapid’s own 8THIRTYFOUR!
8THIRTYFOUR is a consulting agency that prides itself on “delivering results through integrated communications strategies and smart implementation.” They are widely known for their unique and creative way of approaching the advertising world where they pride themselves on the strong and creative results they deliver to their clients.
What is integrated communications? it’s effective communication strategies that combine all types of media together, like: marketing, branding and design, public relations, digital, website, content, and more—to create the results that a company or person desires!
Britt Epley, digital lead at 8THIRTYFOUR, puts it this way “What sets 8THIRTYFOUR apart is our courage to break out of the mold. We combine hard data with bold creativity to drive real results, not just pretty pitch decks. While other agencies might tell you what you want to hear, we believe in honest conversations and innovative solutions. 8THIRTYFOUR has built its reputation on being direct, producing quality work, championing the underdog, and pushing boundaries – because that’s what creates actual impact in today’s market. We’re not here to be another yes-agency; we’re here to transform business through integrated communications that actually work.” Additionally, Rowan Leo, Account Manager for 8THIRTYFOUR, had this to say: “Our core values are the foundation of everything we do at 8THIRTYFOUR. We fix it. We know our shit. We work smarter. We put you first. We are not assholes. We are scrappy. They’re what we as a team rally around and what help us create the best work for our clients and beyond.”
The agency tour allowed students to interact directly with the members of the team by asking questions and learning more about the industry. It was clear that this team prides itself on honesty, communication, and creativity!
Because things get real, real fast. 