By: Hannah Johnson The Advertising Club at Grand Valley State University recently had the opportunity to tour Steelcase’s global headquarters in Kentwood, Michigan, gaining a behind-the-scenes look at how brand communication comes to life within a world-renowned organization. While Steelcase is widely recognized as a global leader in workplace furniture and space design, our visit … More Steelcase Agency Tour Recap

By: Jasmine Daly When the market tightens and uncertainty becomes the norm, the instinct for many organizations is to pull back. Budgets are reallocated, priorities shift, and marketing is often viewed as an easy place to cut. I believe that mindset misses the bigger picture. In challenging economic environments, strong marketing isn’t a “nice to … More Why Strong Marketing Matters Most in Tough Times

By: Chloe Mills Coca-Cola’s Holiday Ads Since 1995, Coca-Cola every year created an iconic holiday campaign that has signaled the official start of the holiday season. The iconic sound of the jingle and the sides of Coca-Cola trucks are always included in every holiday campaign by Coca-Cola. Many even say they can’t imagine the holiday … More The Evolution of a Holiday Ad

By: Amelia Wolfe After our end-of-the-year celebration at the Christkindl Market in downtown Grand Rapids, we are fully in the holiday spirit. It is December, we have had hot cocoa, we have seen enough twinkly lights to last us until next winter, and we are thinking about Christmas advertising. Because honestly? Holiday ads hit different.To … More Ad Club’s Top 5 Christmas Advertisements

By: Layna Alvarez During the holiday season, what do you think about? Being with your family during Thanksgiving? Your mom’s amazing stuffing? Or maybe braving those crazy Black Friday lines at 3 AM? The holidays are all about nostalgia. They remind us of those warm moments and traditions we’ve shared with our loved ones, especially … More What Brands Can Learn from Thanksgiving: The Power of Tradition in Advertising

By: Dominic Grapentien In today’s competitive market, having a well-developed aesthetic is essential for a company’s success. Aesthetics play a major role in how brands shape their identity and consumer perception. They do this through color psychology, typography, and design trends. Color psychology is one of the most powerful tools in branding. Different colors evoke … More How Brands Use Aesthetics To Build Identity 

By: Layna Alvarez Today, talented individuals are seeking the right opportunities, and companies are seeking talented individuals. Robert Half & Co. is a staffing & recruiting agency designed to help both parties find what they’re looking for, connecting both halves of the job-searching process. They specialize in helping people find jobs and internships in advertising, … More Robert Half: A Recruiting Agency Seeking Top Talent

By: Ava Puckett We have all heard the stories about Black Friday: long lines that wrap around the store, shoppers shoving to be the first inside, and racing for the last item on the shelves. Black Friday is one of the most iconic shopping days across the U.S., as everyone wants to secure the best … More Is Black Friday a Dying Tradition?

By: Bella Bonifazi It’s officially Halloween! Costumes are being worn, pumpkins are being carved, and every brand’s marketing team is sitting back, watching anxiously to see if their spooky ads were a trick or a treat. So grab your Halloween candy and keep reading for this year’s scary good ad campaigns! The Ordinary The Ordinary … More 5 Scary Good Ads From Halloween 2025!

By: Alexa Spencer The spooky season has arrived. Meaning horror movie marathons, haunted houses, spooky music, candy, pumpkin carving, and pumpkin painting. As we approach Halloween, is there anything you notice or have nostalgia about in the advertisement world? Maybe it is your yearly favorite Halloween advertisements that put you in the spooky spirit. Several … More Spooky Season Nostalgia: Iconic Halloween Ads Through the Years