By Tomas Crawford The advertising industry has been around for over a century and the future looks promising. Ads surround us every day from the moment we wake up to the second we go to sleep. With so much information available and stories to tell, the books about advertising are endless. This probes the question … More The Top 5 Must Read Advertising Books
On Tuesday Sept 11th we conducted our first Ad Club meeting of the year. Those in attendance were forced to put up with our silly telephone antics and other shenanigans, but everything turned out okay in the end. Ultimately because of the free pizza and free memberships. Most importantly we welcomed everyone to the start … More The Start of a New Year
The valiant men and women who make it happen. From agency tours to holiday parties, they do it all under the awesome liaison of Professor Robin Spring. We are here to connect members to professional, real world opportunities in Grand Rapids and beyond. We will help you transition from the classroom to the real world … More Meet Your 2018-2019 E-Board
By Meg Scott After much success with Speed Mentoring 2.0, we decided to bring it back again at the Grand Rapids Brewing Company on March 28! We enjoyed some drinks and indulged in chips & guacamole while meeting with 15 various professionals in the Grand Rapids area. The perfect amount of attendees showed up, allowing … More Speed Mentoring 3.0
By Evan LaVigne Creative Crawl 2018 wasn’t the typical agency crawl this year due to the nature of advertising’s busy scheduling. Yet thanks to Fairly Painless, we still had the opportunity to pick the brains of some of Grand Rapids most creative minds. Located in the heart of downtown, Fairly Painless’ second office is a … More A Fairly Painless Creative Crawl
By Danielle Talbot Did you know recruiters spend an average of six seconds reviewing a resume? That’s why it has to be captivating, yet relevant. It says a lot about you and what you can bring to a particular company. It can be scary thinking about whether your resume will catch the eye of an … More Resume Tips and Tricks
By Meg Scott On Tuesday, February 13, GVSU’s Advertising Club hosted a LinkedIn Workshop for students of any major looking to gain further knowledge of the professional platform. LinkedIn is a free social networking service great for students to showcase their work, skills, and experience. The platform serves as a network providing endless opportunities for … More Advertising Club’s LinkedIn Workshop
By Courtney Lang Approximately 111.3 million people watched the 2018 Super Bowl. Of those millions of people, I would not be surprised if a majority of them were more excited to see the commercials than the actual game. Well, at least all of the advertising and public relations professionals were. Victoria Walenga tweeted, “I only … More Top 5 2018 Super Bowl Commercials
By Evan LaVigne The six-second video format was fairly uncommon just a couple of years ago. Yet, with cultural phenomenon such as Vine, that ballooned up to hundreds of millions of users at its peak, introduced the world to a new format for creativity. Six seconds pushed people to create engaging content that catered to a … More Six-Second Advertisements
By Hailey Kilbarger As students, we often wonder how the things we are learning in class are going to help us once we enter the actual workforce. Sure we study “real-world” examples and create campaigns for real products, but when it comes to actually working full-time, there seems to be an ominous fog between the … More From the Classroom to an Agency
Because things get real, real fast. 