Do you want to step up your game? Put your advertising skills to the test? Prepare yourself for an internship or your first job? Then consider entering the Addy’s! The American Advertising Awards, also known as Addy’s, is an annual nation wide advertising competition dedicated to acknowledging various creations in the advertising industry. They have … More Enter the 2021 Addy Awards!
We had an absolute blast here at Ad Club this past semester, with having guest from all over the world join us and engage in a discussion about the industry. We all learned valuable advice, networked, and just had fun! This has been one of the most important times for advertising, so we were so … More Ad Club – A Year In Review
Many of Advertising Club’s Alumni have gone on to have amazing careers in the advertising industry. We’re delighted to have some join us for our Holiday party this Thursday at 6 pm. Let’s introduce you to them by taking a look at what exactly they’ve done in the advertising industry after graduating! Rachael Watson Rachael … More Ad Club Holiday Party – Meet the Alumni Panel!
(Image retrieved from: https://www.pentagram.com/) By Selena Alvarado This week we decided to take a look at an agency outside of west Michigan and explore the graphic design side agency, by taking a look at Pentagram. After being founded in London in 1972 they have gone on to become the world’s largest graphic and have moved … More Agency Overview – Pentagram
This Thursday we will have the pleasure to hear from Derek Walker, founder of Brown and Browner. Derek is going to be talking about the ad industry, it’s history, and it’s future. In this blog we’re going to learn a little more about Derek and get an idea of what he’ll be discussing this Thursday. … More Derek Walker joins us, sneak peek.
By Richard Doyle As you may know we have some positions for the e-board opening up for next semester. This is a great opportunity for you, as being on the board really opens up a lot of doors and really sets you apart from others. Let’s see exactly how being on the board can help … More Why You Should Apply to Ad Club’s E-Board!
By Rachel Cramer Life changes fast, and so should your signage. Companies are always updating their signs, billboards, tags, in store posters, brand, ads and customer interaction methods. In today’s world trends can change in a day’s time, and the consumers needs and wants along with them. But how fast can you take down and … More Agency Overviews – FreshWater Digital
By Micah Hill LEAD Marketing This week we shift the spotlight to LEAD Marketing, a Grand Rapids-based full service marketing agency, featuring a short email interview with LEAD’s Social Media Manager Morgan Shaffer. Morgan graduated from GVSU with Bachelors in Communications Studies and Advertising + Public Relations. She has been with LEAD for a year … More Agency Overview – LEAD Marketing
Written by Jessica Prestigiacomo Following LaFleur Marketing, our next stop is Blue Flame Thinking! Located in Grand Rapids, Michigan, Blue Flame Thinking is a marketing agency that “helps financial and manufacturing brands in the B2B2C space solve their toughest marketing problems” (BFT, 2020). This agency uses integrated marketing and traditional marketing services to help effectively … More Agency Overview – Blue Flame Thinking
(GV Advertising Club does not own this image .) By Ryan Baldwin Up next in the Agency Overview is LaFleur Marketing! A digital marketing company based in Grand Rapids. Just like other agencies, they are hired by outside companies to assist them with their advertising and marketing needs. However, LaFleur Marketing likes to take a … More Agency Overview – LaFleur Marketing
Because things get real, real fast. 