By Alex Rabideau When the internet became popular, advertisers saw its potential as a new media to reach consumers. Unfortunately, this has also led to the creation of the world’s worst advertising medium: pop-up ads. These pop-up ads are one of the main reasons so many people have installed programs such as Ad Block Pro and uBlock. … More Ad Block: It’s Not a Wall, It’s a Hurdle
By Lauren Lesniak You have excellent recommendations and every qualification they are seeking, but you still didn’t get the job. Shocked, you email the hiring manager to find out why you didn’t get it. She kindly explained to you how you were the perfect candidate, except for the fact that your communication skills demonstrated in … More The Interview Process: Being Prepared and Being Present
By Mari Behovitz You know that personal brand all of your professors have been telling you about? Well, you need one. Having a personal brand unique to you is a great way for you to stand out both in person and online. Your social media presence should align with your overall personal brand so that … More Building Your Personal Brand Through Twitter
By Joey Parks If you are like me, you decided very late that you wanted to pursue a career in Graphic Design. Meaning, you probably don’t have the time or money to drop everything and get a Fine Arts degree. But coming from a self-taught designer, the idea that you need a degree to get … More 5 Tips From a Self-Taught Creative
By Hailey Kilbarger Ready or not; here comes the holiday season! Whether you’re shopping for great deals with Aunt Sue, or watching the Ohio State football game with your family, you’re bound to come across some unique and cheesy holiday ads. SPOILER ALERT: You’re about to see 4 interactive holiday ads that are so good, … More 4 Holiday Themed Interactive Advertisements
By Rachael Vruggink Welcome to the holiday break, the most wonderful time of the year. After months of classes, weeks of final projects, and hours of studying, it’s finally time to close your books and spend some time with the ones you love. With over 3 weeks of break this holiday season, we know you’ll … More 6 Different Ways to Take Advantage of Your Winter Break
By Alex Knaisel If you’re a college student reading this, then you’ve probably heard your professors call your generation the tech savvy, technologically literate, or social media trendsetters. Before you get too cocky, we’ve met someone who knows a thing or two about making that same social media work for businesses and the real world … More Rivka Kawano: A Social Media Superhero
By Rachel Britton I went from a photography to a statistics to a mathematics major all in the course of two years. Even after I switched to a math major, I continued to take photography classes because I was still extremely interested in the subject. Luckily, I was hired at the Laker Store at the … More Choosing Advertising – Part 3
By Danielle Talbot At the young age of eighteen, I thought I had a major part of my life figured out. I am a planner, always have been, so having my future career planned out before I even graduated high school felt like a major accomplishment. While all my friends stressed over picking a major, … More Choosing Advertising – Part 2
By Jordan Gettel It is estimated that we are exposed to over 5,000 ads on a daily basis. 5,000 times for a person’s thoughts, lifestyle, and choices to be persuaded. If advertising agencies and corporations have that power of persuasion, then why are they not seen as a more serious career path? Those in the … More Choosing Advertising – Part 1
Because things get real, real fast. 