By Courtney Lang Dear Current and Future Seniors of Grand Valley, It keeps getting closer and running is not an option. That’s right, your graduation day is upon you and chances are that you are scared, even if you don’t want to admit it. Thinking about what you’re going to do and where you will … More They Did It, So Can You: A Letter from Ad Club Alumni
By Hannah Ketelhut Jason Dodge from Black Truck Media shared with our members last Tuesday about the benefits of social media advertising – specifically focusing on Facebook. Having a basic knowledge of Facebook advertising will be extremely beneficial for us as students as we enter the industry. Why is Facebook advertising so effective? Jason mentioned … More Facebook Advertising: Quick Tips
By Dan Goubert Search Engine Optimization (SEO) may seem intimidating, and it’s true that a full college textbook—let alone a single blog post—couldn’t cover all of its nuances. But even though SEO is pretty deep, you don’t have to dive all the way to the bottom: simply learning to swim in it will be helpful … More Let’s Get Visible: A Guide to SEO for Students
This week marks the return of our esteemed (or so we like to think) “Take 5 with Ad Club!” This is a member spotlight series that shows off a different awesome club member each time. The process is simple: 5 questions about your advertising perspective, no more than 15 minutes, and a free Take 5 … More Take 5 with Ad Club: Joey Parks
By Mari Behovitz “Freshman year I was intimidated, shy, and had absolutely no clue which direction I wanted to go into within the Advertising and Public Relations field. I was completely lost on how I should approach getting a job within the industry. If any of you feel like this now, don’t worry, there is … More Gaining Experience: Mari’s Style
By Courtney Lang “This project will be done in groups of three to four people…” Hearing a teacher say that your next project will be done in groups can either be a sense of joy or the feeling that the world is about to collapse from underneath you. Learning how to deal with tough predicaments within groups is … More Preventing Chaotic Group Projects
By Dan Goubert Plenty of students, myself included, would love to land a job at Google. Whether or not we actually land a job there amongst the thousands of daily applicants, Google’s extensive line of web apps and tools will doubtlessly influence our future careers and continued education. While the plethora of digital marketing opportunities … More Google Analytics: Inside and Out
By Alex Rabideau This past Wednesday, Grand Valley’s Advertising Club had the wonderful opportunity to sit in on one of Peter Corbett’s presentations. If you are in the advertising industry, or want to be in the future, you should know who he is. Acting as the current CEO of iStrategyLabs, Peter and his crew have … More Peter Corbett: Setting a New Standard
By Courtney Lang Grand Valley’s Advertising Club had the privilege of having John Heritage from HA speak at our last meeting on Inbound Marketing. Additionally, two Laker Alumni (Ben Johnson and Julianna Grucz) who work with John joined us as well. They discussed the steps of Inbound Marketing and using programs such as HubSpot to … More Inbound Marketing is Taking Over
By Hannah Ketelhut For those of you who may have missed out on our Career Compass event, we took it upon ourselves to highlight some of the most significant moments of the night so that we could share it with you. This was the first time that this event took place, and it was undeniably … More Career Compass Recap
Because things get real, real fast. 