Because things get real, real fast.

When it comes to any major holiday, advertisers are always going to find ways to fit their product into the theme of the holiday. People often think of chocolate, eggs, and the famous Easter bunny when it comes to Easter. These are essential themes for most advertisements during this time of the year, and it’s … More The Best of Easter Campaigns

Looking to join the E-Board? Whether you’re new to Ad Club or have been a member for years, we would like to welcome anyone to join! Being a part of the club has many benefits including meeting new people, building important connections that could lead to internship and job opportunities, and learning more about the … More Join the E-Board!

It’s the loveliest time of the year. Holidays always bring the best out of advertising. With the Superbowl and Valentine’s Day falling in the same few days, this week is an advertiser’s dream. Valentines day is one of the biggest consumer holidays worldwide, next to Christmas. This is the time to catch all of the … More Valentine’s Day Ads We Love Can’t Help But Love!

Being a student in the competitive marketing and advertising field can be scary. In a competitive field, it is important to do things that will help you gain experience, a unique opportunity to stand out on your resume, and build connections with your peers and professionals. It might seem overwhelming at first, but I have … More How Being in the Ad Club Gave Me a Leg Up

Did you get a chance to see Hayley Lerg last week? If not, don’t worry. We will be diving into everything Hayley spoke about last week! Hayley is currently a UX/UI designer at Ralph Lauren. Before landing her dream role, she had to work at a few different places to find out what she liked. … More In Case You Missed It: Learn All About UX/UI Designer Hayley Lerg!

By: Jess Hubbard Finals week is the one thing college students look forward to every year (said no one ever)! Luckily for me as a senior in college, I have taken many exams, written extensive research papers and presented numerous group projects! Over the years I have learned the best ways to get over a … More Finals Week: Tips & Tricks to Prevent Burnout

This Thursday at Ad Club we will be hearing from Derek Arguello, GVSU alum and Marketing Communications Manager at Microsoft. In preparation for this week’s conversation, Derek went to LinkedIn and asked what marketing students wanted to know about the industry. He landed on the topic of what makes a valuable employee and more on … More What makes a valuable employee? Navigating jobs after college with Derek Arguello

Thanksgiving is over, but it’s not too late to look at some of the best Thanksgiving ad campaigns from over the years. Thanksgiving is the one time of year when you can eat as much food as your heart desires without feeling guilty. You might decide to go for the mashed potatoes or even go … More Ad Campaigns I’m Thankful For