Because things get real, real fast.

Agency Overview – Blue Flame Thinking

September 28, 2020

Written by Jessica Prestigiacomo Following LaFleur Marketing, our next stop is Blue Flame Thinking! Located in Grand Rapids, Michigan, Blue Flame Thinking is a marketing agency that “helps financial and manufacturing brands in the B2B2C space solve their toughest marketing problems” (BFT, 2020). This agency uses integrated marketing and traditional marketing services to help effectively … More Agency Overview – Blue Flame Thinking

Agency Overview – LaFleur Marketing

September 21, 2020

(GV Advertising Club does not own this image .) By Ryan Baldwin Up next in the Agency Overview is LaFleur Marketing! A digital marketing company based in Grand Rapids. Just like other agencies, they are hired by outside companies to assist them with their advertising and marketing needs. However, LaFleur Marketing likes to take a … More Agency Overview – LaFleur Marketing

Agency Overview – Th3rd Coast

September 14, 2020

By Richard Doyle Welcome to another series here at the GVSU Advertising Club, this time we will be going over a few different agencies, both in the Grand Rapids are and the world! To start it off we’re going to be taking a look at Th3rd Coast Digital Solutions! Who is Th3rd Coast? Th3rd Coast … More Agency Overview – Th3rd Coast

Advolution – The Printing Press

August 17, 2020

By Richard Doyle The next part of the Advlotuion series is here! Last time we saw some of the first examples of advertising back in Ancient Rome, this time we will be looking at the creation of the printing press and how it revolutionized advertising! The printing press was invented in 1440 by Johannes Gutenberg, … More Advolution – The Printing Press

The Unclear Future of TikTok and its Advertising

July 20, 2020

By Richard Doyle Tik Tok is one of the fastest growing social networking applications ever made, sitting with over 2 billion users and receiving more downloads in a quarter than any other app in history. However, it could all soon come to an end as the app has been banned in India, Indonesia (temporarily), and … More The Unclear Future of TikTok and its Advertising

Apple Ends the IDFA: Challenging the Status-Quo

June 29, 2020

By Richard Doyle Apple is challenging the status-quo of the ad industry, and it’s going to have massive impacts. It killed the IDFA. What is the IDFA? It stands for “Identifiers for Advertisers” and it was a tool that monitored iOS users’ data to sell to advertisers in order to analyze their ads and make … More Apple Ends the IDFA: Challenging the Status-Quo

Podcast – The Next Big Thing in Advertising

June 22, 2020

By Richard Doyle Podcasts companies are growing, and sparing no expenses Spotify has been making a lot of big plays in building up its podcast platform. As you’ve probably heard they made an exclusive deal for Joe Rogan’s podcast in May, for a rumored $100 million dollars. Last week Spotify has yet again continued its … More Podcast – The Next Big Thing in Advertising

Packaging In a Nutshell

June 1, 2020

The packaging of a product is one of the most important factors that go into the marketing of a product, yet most of the time the attention and praise go towards the commercials or social media campaigns. Here are some reasons to make you consider how much packaging plays a role in advertising. 1. … More Packaging In a Nutshell

In-House vs. Agency – What Suits You?

May 18, 2020

By: Jessica Prestigiacomo So, you want to work in the advertising industry? But do you know what kinds of employers you want to work for? Let’s make it simple. There are two different types of advertising employers you can work for: in-house and agency. Each comes with potential positives and negatives, depending on your preferences. … More In-House vs. Agency – What Suits You?

Grand Valley’s NSAC Team is Going to Nationals!

May 11, 2020

It’s with great excitement to announce that our very own Grand Valley NSAC team will be heading to the National Competition! After placing first in their district, then sailing through the semi-finals, they now go on to compete one final time against the seven other finalists in the nation. Let’s congratulate them on their victories, … More Grand Valley’s NSAC Team is Going to Nationals!