By Layna Alvarez It’s been an incredibly eventful summer in the advertising industry. There have been countless successes and failures, from Dunkin’s creative collab with Sabrina Carpenter to American Eagle’s questionable vision for Sydney Sweeney. Trends are ever-changing; now it’s time for us to follow in the footsteps of Ad Club members past to shape … More New Year, New Ideas: Ad Club Is Back!
By Isabella Zdanowski On February 21st, Ad Club will be traveling to Ada, Michigan, to tour Chop and Hue! Chop & Hue is a film and video agency that specializes in production and post-production, made up of a diverse team of animators, cinematographers, editors, sound designers, and producers. They focus on delivering high-quality work that … More Chop & Hue Agency Tour
By Olyvia Kovicak Super Bowl commercials have long been a cultural phenomenon, sparking conversations, laughter, and even debate on social media in real-time. These ads serve as a bridge between brands and audiences, creating memorable moments that resonate on a personal level. In past years, there’s been a noticeable shift from celebrity-focused commercials to those … More Super Bowl LIX (59): How Brands Used Advertising to Make an Actual Connection with People
By Isabella Zdanowski On January 31st, Advertising Club members and non-members alike had the unique opportunity to tour Grand Rapid’s own 8THIRTYFOUR! 8THIRTYFOUR is a consulting agency that prides itself on “delivering results through integrated communications strategies and smart implementation.” They are widely known for their unique and creative way of approaching the advertising world … More Ad Club & 8ThirtyFour
We’re excited to introduce Brian Wheeler, the Head of Marketing Communications and Strategic Intelligence for PPG’s Global Automotive division. With over 15 years of experience in the automotive industry, Brian brings his skills in business development, marketing, communications, and sales. Brian’s career began in journalism, where he worked in local TV, newspapers, and business magazines. … More Meet Brian Wheeler: A Leader in Global Automotive Marketing
On Friday, October 14, GV Ad Club will be spending the day touring advertising agencies in Holland. On our day trip, we will be making stops at Boileau & Co., Next Creative Co., and 2 Fish Company. We will also be having lunch at City Deli, a delicious local eats spot! Visiting advertising agencies can … More THIS FRIDAY: Holland Agency Tours!
Are you ready to get back to school? Summer is coming to a close, which means that it’s time to prepare ourselves for this upcoming schoolyear. Taking classes can be stressful, so it’s important to find activities and clubs that you truly enjoy being a part of. On August 28th from 6-8 pm, Grand Valley … More Get Ready for Campus Life Night!
The 2020-2021 school year has been one to remember (or try and forget), but whatever your disposition, Ad Club thinks there have been some bright parts worth looking back on. Inside the club, and out. None of us were quite prepared to spend a whole year glued to a screen for our classes, but as … More Memories behind us, and the joy set before us: Ad Club year in review
I would wager that most of you are familiar at least by name with NSAC. Whether a current or past teacher mentioned it in passing, or you had friends who have been part of the team, the GVSU National Student Advertising Competition team has quite the reputation. In the spirit of the District competition coming … More NSAC: A good overview of the great undertaking
What is strategy exactly? Think of strategy as the backbone of your advertising campaign, holding all of the pieces together. It is how you are going to achieve your core objectives, which is why you need a sold idea of what strategy approaches you will include, in order for your tactics, and creatives to … More The Basics of Great Strategy
Because things get real, real fast. 