blogs – Page 3 – Because things get real, real fast.

Meet Brian Wheeler: A Leader in Global Automotive Marketing

October 16, 2024

We’re excited to introduce Brian Wheeler, the Head of Marketing Communications and Strategic Intelligence for PPG’s Global Automotive division. With over 15 years of experience in the automotive industry, Brian brings his skills in business development, marketing, communications, and sales. Brian’s career began in journalism, where he worked in local TV, newspapers, and business magazines. … More Meet Brian Wheeler: A Leader in Global Automotive Marketing

THIS FRIDAY: Holland Agency Tours!

October 11, 2022

On Friday, October 14, GV Ad Club will be spending the day touring advertising agencies in Holland. On our day trip, we will be making stops at Boileau & Co., Next Creative Co., and 2 Fish Company. We will also be having lunch at City Deli, a delicious local eats spot! Visiting advertising agencies can … More THIS FRIDAY: Holland Agency Tours!

Get Ready for Campus Life Night!

August 24, 2022

Are you ready to get back to school? Summer is coming to a close, which means that it’s time to prepare ourselves for this upcoming schoolyear. Taking classes can be stressful, so it’s important to find activities and clubs that you truly enjoy being a part of. On August 28th from 6-8 pm, Grand Valley … More Get Ready for Campus Life Night!

Memories behind us, and the joy set before us: Ad Club year in review

April 23, 2021

The 2020-2021 school year has been one to remember (or try and forget), but whatever your disposition, Ad Club thinks there have been some bright parts worth looking back on. Inside the club, and out. None of us were quite prepared to spend a whole year glued to a screen for our classes, but as … More Memories behind us, and the joy set before us: Ad Club year in review

NSAC: A good overview of the great undertaking

April 12, 2021

I would wager that most of you are familiar at least by name with NSAC. Whether a current or past teacher mentioned it in passing, or you had friends who have been part of the team, the GVSU National Student Advertising Competition team has quite the reputation. In the spirit of the District competition coming … More NSAC: A good overview of the great undertaking

The Basics of Great Strategy

April 5, 2021

What is strategy exactly? Think of strategy as the backbone of your advertising campaign, holding all of the pieces together. It is how you are going to achieve your core objectives, which is why you need a sold idea of what strategy approaches you will include, in order for your tactics, and creatives to … More The Basics of Great Strategy

Advertising Around The World: Japan

March 22, 2021

The weird, the wacky, the outright random. When it comes to advertising, Japan is a relic. Many Westerners are familiar with this country’s way of advertising, but rarely understand it—and that’s not just because of the language barrier. Japanese advertisements are used to having the viral spotlight because of their strange storylines, exaggerated expressions, and … More Advertising Around The World: Japan

Advertising Trends in 2021 – What to Know!

March 8, 2021

Digital Trends 2021 Following up from our last blog that took a look at the ad industry as a whole in 2020, we’re going to be looking forward to seeing what trends and changes the industry may face as it evolves everyday. Find out what’s growing and what’s shrinking, what’s working and what isn’t. So … More Advertising Trends in 2021 – What to Know!

Advertising Across the World: Africa

January 25, 2021

How do we advertise in new lands? What does it take to make sharp and successful campaigns for towns whose name you don’t know how to pronounce yet? Welcome to GVSU Advertising Club’s new blog series, Advertising Around The World, where we take a look at advertising and marketing in different parts of the globe! … More Advertising Across the World: Africa

Advolution – The Printing Press

August 17, 2020

By Richard Doyle The next part of the Advlotuion series is here! Last time we saw some of the first examples of advertising back in Ancient Rome, this time we will be looking at the creation of the printing press and how it revolutionized advertising! The printing press was invented in 1440 by Johannes Gutenberg, … More Advolution – The Printing Press