By Evan LaVigne It’s 2017 and social media is prevalent in almost every aspect of our lives. These platforms are used by the masses to take in everything from pop culture to major political announcements. According to the Pew Research Center 2017, 69% of the public uses some form of social media, which is up from … More Wendy’s: The Social Branding Mastermind
By Christine Melvin Advertising is a pretty well-known field and we, as people, see advertisements everywhere we go. College students today are craving to be a part of such a diverse industry, but with so much competition it is crucial you find something that will make you unique. Luckily, there are a lot of options … More Top 10 Minors that will Complement Your Ad/PR Major
By Danielle Talbot We kicked off last Tuesday night, Sept 12th, with our first meeting of the semester. We put out a call and encouraged all to attend who were passionate about: Advertising Public Relations Communications Business Marketing Digital Graphics Film & Video Photography The response we got was absolutely incredible. No seat was left … More Ad Club: Where Things Get Real, Real Fast
By Hailey Kilbarger Hello fellow Ad peers! As we settle back into the flow of our Fall semester, I am here to share some of my insights with you from my summer internship. I was very fortunate to land an Account Advocate Intern position at CDK Global in downtown Detroit and I worked there full-time … More Hailey’s CDK Summer: An Internship She Never Expected
By Courtney Lang There’s nothing like working with the top advertising professionals for an entire year and receiving school credit. Believe it or not, that’s exactly what you would be doing if you became an intern with AdFed. I know you won’t just take my word for it, so here are five reasons why you … More Opportunity Knocks: The AdFed Internship
By Danielle Talbot What could you be doing right now that would instantly help boost your resume? The correct answer is getting yourself certified in Google Analytics. Google Analytics is becoming an increasingly sought after skill in the job market. The good news for you is that getting certified is free and can be done all … More Google Analytics: It’s time to get certified
By Rachel Britton Do you have an upcoming research presentation or wedding toast? Are you afraid to make eye contact during a speech? From campus to home, there are plenty of ways to enhance your presentation skills. Where to Start It is essential to start off by creating an outline of your main discussion points. This … More Enhancing Your Presentation Skills
By Evan LaVigne Digital media has transitioned itself to the forefront of the advertising modern world. This can be seen with the increased use of SEO, banner advertisements, and social media. However, aside from the hodgepodge of the online techniques, there is still a potent force of physical advertising media out in front of the eyes … More Billboard Ads: A Challenging Yet Lively Medium
By Courtney Lang Elections for the 2017-18 Eboard are coming up, and we want you to come join the family. Here are the reasons you should consider applying for each position, coming directly from the person currently holding it on the board: President – Rachael Vruggink For the second year in a row, I’ve acted … More Ad Club’s Eboard: A Family in the Making
By Lauren Lesniak “Nationwide is on your side” “Geico, 15 minutes could save you 15% or more on car insurance” “Charmin Ultra, less is more” Are you annoyed yet? Probably. Do you know every single advertisement I just listed? Without a doubt. We may hate these ads, but at the end of the day, they … More There’s a Reason Those Annoying Ads Are So Successful
Because things get real, real fast. 