By Jordan Gettel It is estimated that we are exposed to over 5,000 ads on a daily basis. 5,000 times for a person’s thoughts, lifestyle, and choices to be persuaded. If advertising agencies and corporations have that power of persuasion, then why are they not seen as a more serious career path? Those in the … More Choosing Advertising – Part 1
By Courtney Lang Dear Current and Future Seniors of Grand Valley, It keeps getting closer and running is not an option. That’s right, your graduation day is upon you and chances are that you are scared, even if you don’t want to admit it. Thinking about what you’re going to do and where you will … More They Did It, So Can You: A Letter from Ad Club Alumni
By Dan Goubert Search Engine Optimization (SEO) may seem intimidating, and it’s true that a full college textbook—let alone a single blog post—couldn’t cover all of its nuances. But even though SEO is pretty deep, you don’t have to dive all the way to the bottom: simply learning to swim in it will be helpful … More Let’s Get Visible: A Guide to SEO for Students
By Mari Behovitz “Freshman year I was intimidated, shy, and had absolutely no clue which direction I wanted to go into within the Advertising and Public Relations field. I was completely lost on how I should approach getting a job within the industry. If any of you feel like this now, don’t worry, there is … More Gaining Experience: Mari’s Style
By Courtney Lang “This project will be done in groups of three to four people…” Hearing a teacher say that your next project will be done in groups can either be a sense of joy or the feeling that the world is about to collapse from underneath you. Learning how to deal with tough predicaments within groups is … More Preventing Chaotic Group Projects
By Alex Rabideau If you’re currently getting an advertising degree at Grand Valley State University, then you’ll most likely agree with me that technology isn’t talked about nearly as much as it should be! A large portion of our studies is geared towards: media buying, account management, tactical strategies, and other aspects within the advertising … More Technology Used in Advertising
By Rachael Vruggink Writer’s block, as defined by our dear friend Merriam-Webster, as “the problem of not being able to think of something to write about or not being able to finish writing a story, poem, etc.” You don’t need to be a bonafide writer to catch a case of writer’s block. It can happen … More 3 Ways to Overcome Writer’s Block
GVSU Ad Club members have the opportunity to gain priceless knowledge about every aspect of the industry. From listening to highly inspirational speakers within the field to going on tours of some of the most prestigious agencies in the Midwest, members learn exactly what their careers could have in store for them. When agencies and … More Frank’s Summer Internship: Thrown into the Real World
GVSU AD Club would like to congratulate the University of Virginia on winning the American Advertising Federation’s (AAF) 2016 National Student Advertising Competition (NSAC) for client Snapple. With the announcement of the winners, the GVSU Advertising Club wanted to revisit why you should seriously consider being a part of the team. So, what exactly is NSAC? … More Industry Experience Every Advertising Major Needs
By Courtney Lang If you’re still looking for a summer internship, we got you covered! Here are three internships that are still available for you to snatch up: Marketing Intern—Earth’s Edge Earth’s Edge (EE) is looking for a Marketing Intern for this summer and you may be perfect for it. Although this internship is unpaid, the … More Still Looking for a Summer Internship?
Because things get real, real fast. 