By Rachael Vruggink Welcome to the holiday break, the most wonderful time of the year. After months of classes, weeks of final projects, and hours of studying, it’s finally time to close your books and spend some time with the ones you love. With over 3 weeks of break this holiday season, we know you’ll … More 6 Different Ways to Take Advantage of Your Winter Break
By Rachel Britton I went from a photography to a statistics to a mathematics major all in the course of two years. Even after I switched to a math major, I continued to take photography classes because I was still extremely interested in the subject. Luckily, I was hired at the Laker Store at the … More Choosing Advertising – Part 3
By Danielle Talbot At the young age of eighteen, I thought I had a major part of my life figured out. I am a planner, always have been, so having my future career planned out before I even graduated high school felt like a major accomplishment. While all my friends stressed over picking a major, … More Choosing Advertising – Part 2
By Jordan Gettel It is estimated that we are exposed to over 5,000 ads on a daily basis. 5,000 times for a person’s thoughts, lifestyle, and choices to be persuaded. If advertising agencies and corporations have that power of persuasion, then why are they not seen as a more serious career path? Those in the … More Choosing Advertising – Part 1
By Courtney Lang Dear Current and Future Seniors of Grand Valley, It keeps getting closer and running is not an option. That’s right, your graduation day is upon you and chances are that you are scared, even if you don’t want to admit it. Thinking about what you’re going to do and where you will … More They Did It, So Can You: A Letter from Ad Club Alumni
By Dan Goubert Search Engine Optimization (SEO) may seem intimidating, and it’s true that a full college textbook—let alone a single blog post—couldn’t cover all of its nuances. But even though SEO is pretty deep, you don’t have to dive all the way to the bottom: simply learning to swim in it will be helpful … More Let’s Get Visible: A Guide to SEO for Students
By Mari Behovitz “Freshman year I was intimidated, shy, and had absolutely no clue which direction I wanted to go into within the Advertising and Public Relations field. I was completely lost on how I should approach getting a job within the industry. If any of you feel like this now, don’t worry, there is … More Gaining Experience: Mari’s Style
By Courtney Lang “This project will be done in groups of three to four people…” Hearing a teacher say that your next project will be done in groups can either be a sense of joy or the feeling that the world is about to collapse from underneath you. Learning how to deal with tough predicaments within groups is … More Preventing Chaotic Group Projects
By Alex Rabideau If you’re currently getting an advertising degree at Grand Valley State University, then you’ll most likely agree with me that technology isn’t talked about nearly as much as it should be! A large portion of our studies is geared towards: media buying, account management, tactical strategies, and other aspects within the advertising … More Technology Used in Advertising
By Rachael Vruggink Writer’s block, as defined by our dear friend Merriam-Webster, as “the problem of not being able to think of something to write about or not being able to finish writing a story, poem, etc.” You don’t need to be a bonafide writer to catch a case of writer’s block. It can happen … More 3 Ways to Overcome Writer’s Block
Because things get real, real fast. 