How to Level Up Your Advertising This Spooky Season

Consumers spent $8.05 billion on Halloween last year and are expected to spend $10.14 billion this year. If you’re not spookifying your ads this fall, chances are you’ve been asleep as long as Dracula. So, how do you draw these ghouls and goon’s attention to your brand? All the best Holiday campaigns have the same … More How to Level Up Your Advertising This Spooky Season

This Thursday – Our Speaker Panel! Meet who will be joining us!

This Thursday at 6 pm in Lake Ontario Hall 174 (Or Zoom! Find the link at the bottom), we will be having our speaker panel! Three professionals from the advertising industry will be joining us, all of whom are GVSU Alumni! All are focused on the strategic side of advertising but each is unique in … More This Thursday – Our Speaker Panel! Meet who will be joining us!

“Why I Love Advertising”

By Robin Spring “Creativity is intelligence having fun.”  Einstein may or may not have said this, but no matter.  The saying encapsulates what I love about advertising. It’s zesty. It’s piquant. It’s energetic. Advertising integrates right brain, left brain thinking.  Problem solving at its best.  Advertising marries individual cogitation and radical collaboration.  It’s art.  It’s … More “Why I Love Advertising”

Advertising Around The World: Australia

The world’s sixth largest country, Australia, is located between the Pacific and Indian Oceans. Australia, among most peaceful countries, values freedom, respect, fairness and the equality of opportunity. They continue to drive this home in their advertisement guidelines nationally. Australia is focused on making sure that all kinds of advertising complies with the law, and … More Advertising Around The World: Australia