Why did I choose Ad/PR? Well, to say it was an easy choice for me would be stretching the truth. I was undecided for my freshman and sophomore year before being required (by my father) to finally make a decision. During this time in my first two years, I tossed back different majors in my … More Why Peyton chose AD/PR!
By Selena Alvarado For our next meeting this Thursday we will be joined by Adam Rice, Design Director at Wit and Craft! Let’s take a sneak peek into what we have in store for the meeting and see what we can expect to learn more about. I’m sure you’re familiar with the roles of creative … More Sneak Peek for this Week – Adam Rice!
Consumers spent $8.05 billion on Halloween last year and are expected to spend $10.14 billion this year. If you’re not spookifying your ads this fall, chances are you’ve been asleep as long as Dracula. So, how do you draw these ghouls and goon’s attention to your brand? All the best Holiday campaigns have the same … More How to Level Up Your Advertising This Spooky Season
This Thursday at 6 pm in Lake Ontario Hall 174 (Or Zoom! Find the link at the bottom), we will be having our speaker panel! Three professionals from the advertising industry will be joining us, all of whom are GVSU Alumni! All are focused on the strategic side of advertising but each is unique in … More This Thursday – Our Speaker Panel! Meet who will be joining us!
Scroll, pause, scroll, pause. As we know our world today, we are blinded by the ads our social media and networks present us with. The more we scroll, the more advertising we see. We may think we know exactly when we see advertisements on our socials or when something is trying to be sold to … More Influence, Advertising, or Both?
By Robin Spring “Creativity is intelligence having fun.” Einstein may or may not have said this, but no matter. The saying encapsulates what I love about advertising. It’s zesty. It’s piquant. It’s energetic. Advertising integrates right brain, left brain thinking. Problem solving at its best. Advertising marries individual cogitation and radical collaboration. It’s art. It’s … More “Why I Love Advertising”
I would wager that most of you are familiar at least by name with NSAC. Whether a current or past teacher mentioned it in passing, or you had friends who have been part of the team, the GVSU National Student Advertising Competition team has quite the reputation. In the spirit of the District competition coming … More NSAC: A good overview of the great undertaking
What is strategy exactly? Think of strategy as the backbone of your advertising campaign, holding all of the pieces together. It is how you are going to achieve your core objectives, which is why you need a sold idea of what strategy approaches you will include, in order for your tactics, and creatives to … More The Basics of Great Strategy
As you all might know or guess, the 2020 Tokyo Summer Olympics were postponed due to the pandemic. This brings up an interesting question though. How are they handling that? The Olympics are a very important event for any city hosting it, they predicted it would bring the city of Tokyo $2 billion alone! Not … More Tokyo 2020: The Branding Stuck in Time
The world’s sixth largest country, Australia, is located between the Pacific and Indian Oceans. Australia, among most peaceful countries, values freedom, respect, fairness and the equality of opportunity. They continue to drive this home in their advertisement guidelines nationally. Australia is focused on making sure that all kinds of advertising complies with the law, and … More Advertising Around The World: Australia
Because things get real, real fast. 