By Richard Doyle As you may know we have some positions for the e-board opening up for next semester. This is a great opportunity for you, as being on the board really opens up a lot of doors and really sets you apart from others. Let’s see exactly how being on the board can help … More Why You Should Apply to Ad Club’s E-Board!
By Rachel Cramer Life changes fast, and so should your signage. Companies are always updating their signs, billboards, tags, in store posters, brand, ads and customer interaction methods. In today’s world trends can change in a day’s time, and the consumers needs and wants along with them. But how fast can you take down and … More Agency Overviews – FreshWater Digital
By Micah Hill LEAD Marketing This week we shift the spotlight to LEAD Marketing, a Grand Rapids-based full service marketing agency, featuring a short email interview with LEAD’s Social Media Manager Morgan Shaffer. Morgan graduated from GVSU with Bachelors in Communications Studies and Advertising + Public Relations. She has been with LEAD for a year … More Agency Overview – LEAD Marketing
Written by Jessica Prestigiacomo Following LaFleur Marketing, our next stop is Blue Flame Thinking! Located in Grand Rapids, Michigan, Blue Flame Thinking is a marketing agency that “helps financial and manufacturing brands in the B2B2C space solve their toughest marketing problems” (BFT, 2020). This agency uses integrated marketing and traditional marketing services to help effectively … More Agency Overview – Blue Flame Thinking
(GV Advertising Club does not own this image .) By Ryan Baldwin Up next in the Agency Overview is LaFleur Marketing! A digital marketing company based in Grand Rapids. Just like other agencies, they are hired by outside companies to assist them with their advertising and marketing needs. However, LaFleur Marketing likes to take a … More Agency Overview – LaFleur Marketing
By Richard Doyle Welcome to another series here at the GVSU Advertising Club, this time we will be going over a few different agencies, both in the Grand Rapids are and the world! To start it off we’re going to be taking a look at Th3rd Coast Digital Solutions! Who is Th3rd Coast? Th3rd Coast … More Agency Overview – Th3rd Coast
By Richard Doyle Podcasts companies are growing, and sparing no expenses Spotify has been making a lot of big plays in building up its podcast platform. As you’ve probably heard they made an exclusive deal for Joe Rogan’s podcast in May, for a rumored $100 million dollars. Last week Spotify has yet again continued its … More Podcast – The Next Big Thing in Advertising
The packaging of a product is one of the most important factors that go into the marketing of a product, yet most of the time the attention and praise go towards the commercials or social media campaigns. Here are some reasons to make you consider how much packaging plays a role in advertising. 1. … More Packaging In a Nutshell
By: Jessica Prestigiacomo So, you want to work in the advertising industry? But do you know what kinds of employers you want to work for? Let’s make it simple. There are two different types of advertising employers you can work for: in-house and agency. Each comes with potential positives and negatives, depending on your preferences. … More In-House vs. Agency – What Suits You?
By Ryan Baldwin Every advertisement can show us the right and wrong way to reach a campaign’s goal. It’s crucial we study and understand how certain advertisements have succeeded to know what’s effective. It’s also important to learn the ways professionals do their jobs, so we can implement the same skills into our future careers. … More Really… Bad… Ads…
Because things get real, real fast. 