By Isabella Zdanowski On February 21st, Ad Club will be traveling to Ada, Michigan, to tour Chop and Hue! Chop & Hue is a film and video agency that specializes in production and post-production, made up of a diverse team of animators, cinematographers, editors, sound designers, and producers. They focus on delivering high-quality work that … More Chop & Hue Agency Tour
Scroll, pause, scroll, pause. As we know our world today, we are blinded by the ads our social media and networks present us with. The more we scroll, the more advertising we see. We may think we know exactly when we see advertisements on our socials or when something is trying to be sold to … More Influence, Advertising, or Both?
By Robin Spring “Creativity is intelligence having fun.” Einstein may or may not have said this, but no matter. The saying encapsulates what I love about advertising. It’s zesty. It’s piquant. It’s energetic. Advertising integrates right brain, left brain thinking. Problem solving at its best. Advertising marries individual cogitation and radical collaboration. It’s art. It’s … More “Why I Love Advertising”
The 2020-2021 school year has been one to remember (or try and forget), but whatever your disposition, Ad Club thinks there have been some bright parts worth looking back on. Inside the club, and out. None of us were quite prepared to spend a whole year glued to a screen for our classes, but as … More Memories behind us, and the joy set before us: Ad Club year in review
As you all might know or guess, the 2020 Tokyo Summer Olympics were postponed due to the pandemic. This brings up an interesting question though. How are they handling that? The Olympics are a very important event for any city hosting it, they predicted it would bring the city of Tokyo $2 billion alone! Not … More Tokyo 2020: The Branding Stuck in Time
The weird, the wacky, the outright random. When it comes to advertising, Japan is a relic. Many Westerners are familiar with this country’s way of advertising, but rarely understand it—and that’s not just because of the language barrier. Japanese advertisements are used to having the viral spotlight because of their strange storylines, exaggerated expressions, and … More Advertising Around The World: Japan
Digital Trends 2021 Following up from our last blog that took a look at the ad industry as a whole in 2020, we’re going to be looking forward to seeing what trends and changes the industry may face as it evolves everyday. Find out what’s growing and what’s shrinking, what’s working and what isn’t. So … More Advertising Trends in 2021 – What to Know!
Do you want to step up your game? Put your advertising skills to the test? Prepare yourself for an internship or your first job? Then consider entering the Addy’s! The American Advertising Awards, also known as Addy’s, is an annual nation wide advertising competition dedicated to acknowledging various creations in the advertising industry. They have … More Enter the 2021 Addy Awards!
We had an absolute blast here at Ad Club this past semester, with having guest from all over the world join us and engage in a discussion about the industry. We all learned valuable advice, networked, and just had fun! This has been one of the most important times for advertising, so we were so … More Ad Club – A Year In Review
(Image retrieved from: https://www.pentagram.com/) By Selena Alvarado This week we decided to take a look at an agency outside of west Michigan and explore the graphic design side agency, by taking a look at Pentagram. After being founded in London in 1972 they have gone on to become the world’s largest graphic and have moved … More Agency Overview – Pentagram
Because things get real, real fast. 