by Christine Melvin We spoke with Elicia Davis of Freshwater Digital to learn more about what it means to be a Project Manager. Elicia used to work in the sales department of Freshwater, but saw the need for a Project Manager at the agency. She is currently the only project manager at Freshwater. In this … More Elicia Davis, Project Manager
By Nikki Schroeder We spoke with Stephanie Holmes to get the scoop on Social Media Management and Brand Marketing. Currently, Stephanie Holmes holds the position of Senior Brand Marketing at Chacos, formally responsible for Social Media Management at Chacos. In her new position of Brand Marketing, Stephanie is able to work on strategy and brand … More Stephanie Holmes, Social Media Management
We hope that this past year has been nothing but amazing to our fellow Grand Valley Lakers! While we know that Ad Club has been off to a slow 2019 (two events have been cancelled), our events continue to drudge steadily forward. After a hefty hiatus the blog is back as well! A new year … More New Year, New Beginnings
By Christine Melvin On October 23rd, GVSU Advertising Club hosted their second annual Graphic Design workshop. Chris Fredricks, Visiting Professor of Graphic Design, led this years workshop. The event was focused on better understanding design, and how to talk about design. Fredricks started his talk with a rather bold statement, Design is Everything. He made … More Graphic Design Workshop
By Nikki Schroeder You’ve made it: your resume sparked your dream company’s interest and your skills are propelling you into the professional world—congratulations! You landed an interview! Need some assistance to ace the interview? Here are some interview tips and tricks to help prepare. Always Start with Research Who are you interviewing with? Get … More Interview Tips and Tricks: What You Need to Know
Have you ever had the chance to pitch one of your ideas to a company’s CEO? Technically that’s what Ad club did on Tuesday October 9th. Grand Valley’s Design thinking workshop came in with a specific goal in mind: to help our members creatively solve problems. It was a fun learning experience that explored a … More Design Thinking Workshop
By Meg Scott After much success with Speed Mentoring 2.0, we decided to bring it back again at the Grand Rapids Brewing Company on March 28! We enjoyed some drinks and indulged in chips & guacamole while meeting with 15 various professionals in the Grand Rapids area. The perfect amount of attendees showed up, allowing … More Speed Mentoring 3.0
By Evan LaVigne Creative Crawl 2018 wasn’t the typical agency crawl this year due to the nature of advertising’s busy scheduling. Yet thanks to Fairly Painless, we still had the opportunity to pick the brains of some of Grand Rapids most creative minds. Located in the heart of downtown, Fairly Painless’ second office is a … More A Fairly Painless Creative Crawl
By Meg Scott On Tuesday, February 13, GVSU’s Advertising Club hosted a LinkedIn Workshop for students of any major looking to gain further knowledge of the professional platform. LinkedIn is a free social networking service great for students to showcase their work, skills, and experience. The platform serves as a network providing endless opportunities for … More Advertising Club’s LinkedIn Workshop
By Courtney Lang Approximately 111.3 million people watched the 2018 Super Bowl. Of those millions of people, I would not be surprised if a majority of them were more excited to see the commercials than the actual game. Well, at least all of the advertising and public relations professionals were. Victoria Walenga tweeted, “I only … More Top 5 2018 Super Bowl Commercials
Because things get real, real fast. 