By Evan LaVigne It’s 2017 and social media is prevalent in almost every aspect of our lives. These platforms are used by the masses to take in everything from pop culture to major political announcements. According to the Pew Research Center 2017, 69% of the public uses some form of social media, which is up from … More Wendy’s: The Social Branding Mastermind
By Christine Melvin Advertising is a pretty well-known field and we, as people, see advertisements everywhere we go. College students today are craving to be a part of such a diverse industry, but with so much competition it is crucial you find something that will make you unique. Luckily, there are a lot of options … More Top 10 Minors that will Complement Your Ad/PR Major
By Courtney Lang Our last, and by far our largest, agency tour was Haworth. They are a global company that designs and manufactures furniture. As of today, they have 23 manufacturing plants in 8 different countries. Here’s how our tour of Haworth panned out: The Environment As soon as we walked in, we were all … More Third Stop: Haworth
By Courtney Lang Our second stop of the day was at Fairly Painless Advertising, which was just down the street from Next Creative Co. The overall learning experience we gained from this tour was a lot different than the other ones, which I thoroughly enjoyed. Here’s what happened: The Environment When we walked into the room, … More Second Stop: Fairly Painless Advertising
By Courtney Lang We warned you that it would get real, real fast. Advertising Club went all out when we teamed up with Grand Valley’s PRSSA for a night to remember. Starting at 10:30 AM and ending at 4:30 PM, both clubs were able to tour three agencies in Holland, MI: Next Creative Co., Fairly … More First Stop: Next Creative Co.
By Danielle Talbot We kicked off last Tuesday night, Sept 12th, with our first meeting of the semester. We put out a call and encouraged all to attend who were passionate about: Advertising Public Relations Communications Business Marketing Digital Graphics Film & Video Photography The response we got was absolutely incredible. No seat was left … More Ad Club: Where Things Get Real, Real Fast
By Hailey Kilbarger Hello fellow Ad peers! As we settle back into the flow of our Fall semester, I am here to share some of my insights with you from my summer internship. I was very fortunate to land an Account Advocate Intern position at CDK Global in downtown Detroit and I worked there full-time … More Hailey’s CDK Summer: An Internship She Never Expected
By Danielle Talbot What could you be doing right now that would instantly help boost your resume? The correct answer is getting yourself certified in Google Analytics. Google Analytics is becoming an increasingly sought after skill in the job market. The good news for you is that getting certified is free and can be done all … More Google Analytics: It’s time to get certified
By Courtney Lang When there’s an advertising professional stuck in Texas and we’re in Michigan, the only way to handle it is by utilizing technology. For the first time, EVER, Grand Valley’s Advertising Club had a skype call instead of an in-person visit. That’s right, Senior Strategist Dan Drullinger just made history. We weren’t going to … More Dan Drullinger: A Strategic Mind
By Alex Knaisel After months of constant contact with 4 renown agencies and broadcasting to our members, Creative Crawl had finally arrived. The evening began around 5 pm at Grand Rapids Brewing Company. Students mingled and buzzed in excitement before choosing their travel group. Each group started at one of the four agencies participating in … More Creative Crawl: 1 Day, 4 Tours, Nonstop Rain
Because things get real, real fast. 