By Rachael Vruggink We’re fortunate to have tons of advertising and marketing professionals so close by, and even more fortunate that they’re willing to share their time and knowledge with us. Our most recent event—Speed Mentor Dating—was a culmination of just that. With the help of the AdFed, over a dozen professionals from agencies, firms, … More Speed Mentoring: Every Minute Counts
By Evan LaVigne Digital media has transitioned itself to the forefront of the advertising modern world. This can be seen with the increased use of SEO, banner advertisements, and social media. However, aside from the hodgepodge of the online techniques, there is still a potent force of physical advertising media out in front of the eyes … More Billboard Ads: A Challenging Yet Lively Medium
By Courtney Lang Elections for the 2017-18 Eboard are coming up, and we want you to come join the family. Here are the reasons you should consider applying for each position, coming directly from the person currently holding it on the board: President – Rachael Vruggink For the second year in a row, I’ve acted … More Ad Club’s Eboard: A Family in the Making
By Joey Parks Last Monday, a handful of Ad Club members visited Auxiliary Inc, an advertising and design agency in downtown Grand Rapids. Opened in 2006 under Tom Crimp, Auxiliary is dedicated to creating long-lasting relationships with their clients both large and small. The agency works with brands such as Chacao, Amway, Steelcase, Uncle John’s … More Auxiliary Tour 2017
By Lauren Lesniak “Nationwide is on your side” “Geico, 15 minutes could save you 15% or more on car insurance” “Charmin Ultra, less is more” Are you annoyed yet? Probably. Do you know every single advertisement I just listed? Without a doubt. We may hate these ads, but at the end of the day, they … More There’s a Reason Those Annoying Ads Are So Successful
By Alex Rabideau This past Tuesday, Grand Valley’s Advertising Club was visited by two lovely guests from Amway’s digital team, Kwesi Robertson and Sanaz Hamid. When most people think of Amway, the first thought that comes to mind are their health and beauty products; however, Kwesi and Sanaz informed us right off the bat that … More The Power of “Internet of Things” with Kwesi Robertson and Sanaz Hamid
By Mari Behovitz With Advertising Club elections fast approaching, there is no better time to share with you some insights on how valuable being on the executive board can be. Check out our Ad Club page on Orgsync for detailed descriptions on each position. Take those into consideration as you read on. Here are the … More 5 Reasons You Should Apply to be on Advertising Club’s Executive Board
By Hannah Ketelhut Social media is so much more than fake candid photos of girls laughing and hilarious memes that your parents will never understand. Social media is a direct conversation from the company to the consumer, and every post is important. As Kelley Freridge said, “social media is a weapon of mass destruction.” So, … More Kelley Freridge: The Social Media Guru Behind Chaco
By Alex Rabideau When the internet became popular, advertisers saw its potential as a new media to reach consumers. Unfortunately, this has also led to the creation of the world’s worst advertising medium: pop-up ads. These pop-up ads are one of the main reasons so many people have installed programs such as Ad Block Pro and uBlock. … More Ad Block: It’s Not a Wall, It’s a Hurdle
By Lauren Lesniak You have excellent recommendations and every qualification they are seeking, but you still didn’t get the job. Shocked, you email the hiring manager to find out why you didn’t get it. She kindly explained to you how you were the perfect candidate, except for the fact that your communication skills demonstrated in … More The Interview Process: Being Prepared and Being Present
Because things get real, real fast. 