As you all might know or guess, the 2020 Tokyo Summer Olympics were postponed due to the pandemic. This brings up an interesting question though. How are they handling that? The Olympics are a very important event for any city hosting it, they predicted it would bring the city of Tokyo $2 billion alone! Not … More Tokyo 2020: The Branding Stuck in Time
The weird, the wacky, the outright random. When it comes to advertising, Japan is a relic. Many Westerners are familiar with this country’s way of advertising, but rarely understand it—and that’s not just because of the language barrier. Japanese advertisements are used to having the viral spotlight because of their strange storylines, exaggerated expressions, and … More Advertising Around The World: Japan
By: Ryan Baldwin On Friday, February 14th, we were fortunate enough to tour Meijer’s national headquarters. The club members had very high expectations, alongside a great deal of curiosity. Thanks to Tim Scarpino, all our questions were answered, and expectations met. The tour started when Mr. Scarpino greeted us in the lobby and then took … More What We Learned From Meijer’s Corporate Tour
By Hailey Kilbarger Ready or not; here comes the holiday season! Whether you’re shopping for great deals with Aunt Sue, or watching the Ohio State football game with your family, you’re bound to come across some unique and cheesy holiday ads. SPOILER ALERT: You’re about to see 4 interactive holiday ads that are so good, … More 4 Holiday Themed Interactive Advertisements
Because things get real, real fast. 