What is strategy exactly? Think of strategy as the backbone of your advertising campaign, holding all of the pieces together. It is how you are going to achieve your core objectives, which is why you need a sold idea of what strategy approaches you will include, in order for your tactics, and creatives to … More The Basics of Great Strategy
The weird, the wacky, the outright random. When it comes to advertising, Japan is a relic. Many Westerners are familiar with this country’s way of advertising, but rarely understand it—and that’s not just because of the language barrier. Japanese advertisements are used to having the viral spotlight because of their strange storylines, exaggerated expressions, and … More Advertising Around The World: Japan
The world’s sixth largest country, Australia, is located between the Pacific and Indian Oceans. Australia, among most peaceful countries, values freedom, respect, fairness and the equality of opportunity. They continue to drive this home in their advertisement guidelines nationally. Australia is focused on making sure that all kinds of advertising complies with the law, and … More Advertising Around The World: Australia
¡Bienvenidos a España! Are you curious to know what ads are like in Spain? This is your chance. You would think that the same tactics as the United States would apply, but the differences in culture, consumer behavior, and digital trends are what make advertising in Spain so unique. As of 2019, the population of … More Advertising Around the World: Spain
As much as we may want to cast 2020 from our memories, the years’ troubles came with just as many important trends, and the advertising industry would be wise to keep them in mind as this year unfolds. Now that the dust has mostly settled on our now out of date calendars, let’s take a … More Advertising Around The World: American Ad Industry in 2020
As we continue our journey comparing advertisements across the world, is it important to look at other countries that have the same language as us. England may be one of the most similar countries to America, besides Canada, but does that mean they make ads the same way we do? Of course not, they have … More Advertisement Around The World: England
We had an absolute blast here at Ad Club this past semester, with having guest from all over the world join us and engage in a discussion about the industry. We all learned valuable advice, networked, and just had fun! This has been one of the most important times for advertising, so we were so … More Ad Club – A Year In Review
By Richard Doyle As you may know we have some positions for the e-board opening up for next semester. This is a great opportunity for you, as being on the board really opens up a lot of doors and really sets you apart from others. Let’s see exactly how being on the board can help … More Why You Should Apply to Ad Club’s E-Board!
By Richard Doyle Welcome to another series here at the GVSU Advertising Club, this time we will be going over a few different agencies, both in the Grand Rapids are and the world! To start it off we’re going to be taking a look at Th3rd Coast Digital Solutions! Who is Th3rd Coast? Th3rd Coast … More Agency Overview – Th3rd Coast
By: Jessica Prestigiacomo So, you want to work in the advertising industry? But do you know what kinds of employers you want to work for? Let’s make it simple. There are two different types of advertising employers you can work for: in-house and agency. Each comes with potential positives and negatives, depending on your preferences. … More In-House vs. Agency – What Suits You?
Because things get real, real fast. 