By Mari Behovitz “Freshman year I was intimidated, shy, and had absolutely no clue which direction I wanted to go into within the Advertising and Public Relations field. I was completely lost on how I should approach getting a job within the industry. If any of you feel like this now, don’t worry, there is … More Gaining Experience: Mari’s Style
By Courtney Lang “This project will be done in groups of three to four people…” Hearing a teacher say that your next project will be done in groups can either be a sense of joy or the feeling that the world is about to collapse from underneath you. Learning how to deal with tough predicaments within groups is … More Preventing Chaotic Group Projects
By Dan Goubert Plenty of students, myself included, would love to land a job at Google. Whether or not we actually land a job there amongst the thousands of daily applicants, Google’s extensive line of web apps and tools will doubtlessly influence our future careers and continued education. While the plethora of digital marketing opportunities … More Google Analytics: Inside and Out
By Alex Rabideau This past Wednesday, Grand Valley’s Advertising Club had the wonderful opportunity to sit in on one of Peter Corbett’s presentations. If you are in the advertising industry, or want to be in the future, you should know who he is. Acting as the current CEO of iStrategyLabs, Peter and his crew have … More Peter Corbett: Setting a New Standard
By Courtney Lang Grand Valley’s Advertising Club had the privilege of having John Heritage from HA speak at our last meeting on Inbound Marketing. Additionally, two Laker Alumni (Ben Johnson and Julianna Grucz) who work with John joined us as well. They discussed the steps of Inbound Marketing and using programs such as HubSpot to … More Inbound Marketing is Taking Over
By Hannah Ketelhut For those of you who may have missed out on our Career Compass event, we took it upon ourselves to highlight some of the most significant moments of the night so that we could share it with you. This was the first time that this event took place, and it was undeniably … More Career Compass Recap
By Alex Rabideau If you’re currently getting an advertising degree at Grand Valley State University, then you’ll most likely agree with me that technology isn’t talked about nearly as much as it should be! A large portion of our studies is geared towards: media buying, account management, tactical strategies, and other aspects within the advertising … More Technology Used in Advertising
GVSU Ad Club members have the opportunity to gain priceless knowledge about every aspect of the industry. From listening to highly inspirational speakers within the field to going on tours of some of the most prestigious agencies in the Midwest, members learn exactly what their careers could have in store for them. When agencies and … More Frank’s Summer Internship: Thrown into the Real World
GVSU AD Club would like to congratulate the University of Virginia on winning the American Advertising Federation’s (AAF) 2016 National Student Advertising Competition (NSAC) for client Snapple. With the announcement of the winners, the GVSU Advertising Club wanted to revisit why you should seriously consider being a part of the team. So, what exactly is NSAC? … More Industry Experience Every Advertising Major Needs
By Courtney Lang If you’re still looking for a summer internship, we got you covered! Here are three internships that are still available for you to snatch up: Marketing Intern—Earth’s Edge Earth’s Edge (EE) is looking for a Marketing Intern for this summer and you may be perfect for it. Although this internship is unpaid, the … More Still Looking for a Summer Internship?
Because things get real, real fast. 