By Rachael Vruggink Summer. Well guys, we finally made it. A hearty congratulations to those who are graduating and a job well-done to everyone else (your time will come soon enough). Don’t get us wrong, we are 150% ready to kick off summer, but it just didn’t feel right walking away without leaving a little … More Real Talk for Summer 2016
By Dan Goubert Get paid to eat hamburgers! Now that I grabbed your attention (I learned that in Headline Writing 101), what if you actually could eat hamburgers and consider it “part of your job?” Let me back it up… On a basic level, advertising copywriters create the written words, known as “copy,” for advertisements. This can … More Beef Up Your Copywriting
By Mari Bahovitz The key to landing any internship or job is having a presentable resume. Having one that is well put together makes you stand out as a potential prospect. As young advertising hopefuls, we have a unique opportunity when it comes to resume design. Many jobs only want that plain Jane resume, but … More Make Your Resume Stand Out
By Mari Behovitz “What’s the point of having a LinkedIn Account?” It’s incredible how many times I have heard my classmates make this remark. Just the other day, one of my classmates mentioned that he thought at this phase in our lives it doesn’t make sense to have a profile on LinkedIn. The phase he referred … More LinkedIn: It’s the Key to Your Future
By Michelle Marinos On March 18th, eight of our Ad Club members had the opportunity to travel to Dearborn for a tour of Team Detroit. We started the day learning about the success of a growing company and ended with a free concert from an up-and-coming music artist. As Mathew McConaughey would say, this agency tour was … More Team Detroit Agency Tour
By Lauren Lesniak So, you want to be a graphic designer…? Well lucky for you, this week’s blog will let you know not only what it is like, but also what it takes to get there. What Exactly Does a Graphic Designer Do? Within the world of adverting, graphic designers are the ones who are … More Graphic Designer
By Jessica Krysinska Forget the logo, forget the color and font guidelines, and forget finding that perfect company name. This may be shocking coming from a graphic design enthusiast, but when it comes to establishing a personal brand, those should be seen as embellishments. Imagine building your brand the same way you build a sundae. … More Establishing Your Brand
By Ben Kaluski What is AAFWMI aka the Adfed? It’s a local club in West Michigan to support everything the advertising industry has to offer. The Adfed puts it best, “In other words, if you’re in advertising, we’re your people. We have the same goals professional growth, creative integrity, and industry vitality and our community … More Adfed & Addys
By Lauren Lesniak Started from the bottom, and now just look where he is! Rob Jackson, the Creative Director at Extra Credit Projects (ECP), has had so much success throughout the years that his company has been established. GVSU Ad Club had the privilege of touring Rob’s agency on February 19th of this year. As soon … More ECP Agency Tour
By Courtney Lang This passed Tuesday AD club was honored with the presence of Mike Colasanti who spoke with us about his career as a Media Buyer at SYNERGi Media. “I thought I wanted to be an Account Executive and here I am a dozen years later as a Media Buyer and I love it. … More Media Buying with Mike Colasanti
Because things get real, real fast. 