By Courtney Lang We warned you that it would get real, real fast. Advertising Club went all out when we teamed up with Grand Valley’s PRSSA for a night to remember. Starting at 10:30 AM and ending at 4:30 PM, both clubs were able to tour three agencies in Holland, MI: Next Creative Co., Fairly … More First Stop: Next Creative Co.
By Danielle Talbot We kicked off last Tuesday night, Sept 12th, with our first meeting of the semester. We put out a call and encouraged all to attend who were passionate about: Advertising Public Relations Communications Business Marketing Digital Graphics Film & Video Photography The response we got was absolutely incredible. No seat was left … More Ad Club: Where Things Get Real, Real Fast
By Hailey Kilbarger Hello fellow Ad peers! As we settle back into the flow of our Fall semester, I am here to share some of my insights with you from my summer internship. I was very fortunate to land an Account Advocate Intern position at CDK Global in downtown Detroit and I worked there full-time … More Hailey’s CDK Summer: An Internship She Never Expected
By Courtney Lang There’s nothing like working with the top advertising professionals for an entire year and receiving school credit. Believe it or not, that’s exactly what you would be doing if you became an intern with AdFed. I know you won’t just take my word for it, so here are five reasons why you … More Opportunity Knocks: The AdFed Internship
By Danielle Talbot What could you be doing right now that would instantly help boost your resume? The correct answer is getting yourself certified in Google Analytics. Google Analytics is becoming an increasingly sought after skill in the job market. The good news for you is that getting certified is free and can be done all … More Google Analytics: It’s time to get certified
By Courtney Lang When there’s an advertising professional stuck in Texas and we’re in Michigan, the only way to handle it is by utilizing technology. For the first time, EVER, Grand Valley’s Advertising Club had a skype call instead of an in-person visit. That’s right, Senior Strategist Dan Drullinger just made history. We weren’t going to … More Dan Drullinger: A Strategic Mind
By Alex Knaisel After months of constant contact with 4 renown agencies and broadcasting to our members, Creative Crawl had finally arrived. The evening began around 5 pm at Grand Rapids Brewing Company. Students mingled and buzzed in excitement before choosing their travel group. Each group started at one of the four agencies participating in … More Creative Crawl: 1 Day, 4 Tours, Nonstop Rain
By Rachel Britton Do you have an upcoming research presentation or wedding toast? Are you afraid to make eye contact during a speech? From campus to home, there are plenty of ways to enhance your presentation skills. Where to Start It is essential to start off by creating an outline of your main discussion points. This … More Enhancing Your Presentation Skills
By Rachael Vruggink We’re fortunate to have tons of advertising and marketing professionals so close by, and even more fortunate that they’re willing to share their time and knowledge with us. Our most recent event—Speed Mentor Dating—was a culmination of just that. With the help of the AdFed, over a dozen professionals from agencies, firms, … More Speed Mentoring: Every Minute Counts
By Evan LaVigne Digital media has transitioned itself to the forefront of the advertising modern world. This can be seen with the increased use of SEO, banner advertisements, and social media. However, aside from the hodgepodge of the online techniques, there is still a potent force of physical advertising media out in front of the eyes … More Billboard Ads: A Challenging Yet Lively Medium
Because things get real, real fast. 