By Robin Spring “Creativity is intelligence having fun.” Einstein may or may not have said this, but no matter. The saying encapsulates what I love about advertising. It’s zesty. It’s piquant. It’s energetic. Advertising integrates right brain, left brain thinking. Problem solving at its best. Advertising marries individual cogitation and radical collaboration. It’s art. It’s … More “Why I Love Advertising”
The 2020-2021 school year has been one to remember (or try and forget), but whatever your disposition, Ad Club thinks there have been some bright parts worth looking back on. Inside the club, and out. None of us were quite prepared to spend a whole year glued to a screen for our classes, but as … More Memories behind us, and the joy set before us: Ad Club year in review
The world’s sixth largest country, Australia, is located between the Pacific and Indian Oceans. Australia, among most peaceful countries, values freedom, respect, fairness and the equality of opportunity. They continue to drive this home in their advertisement guidelines nationally. Australia is focused on making sure that all kinds of advertising complies with the law, and … More Advertising Around The World: Australia
Four our next stop in taking a closer look at advertising around the world, we arrive in the friendly nation of Sweden! What makes marketing unique in this nation? Read on to find out! The Scandinavian nation of Sweden comprises thousands of coastal islands, rocky mountain plains, and deep forests. This is a country that … More Advertising Around The World: Sweden
¡Bienvenidos a España! Are you curious to know what ads are like in Spain? This is your chance. You would think that the same tactics as the United States would apply, but the differences in culture, consumer behavior, and digital trends are what make advertising in Spain so unique. As of 2019, the population of … More Advertising Around the World: Spain
As much as we may want to cast 2020 from our memories, the years’ troubles came with just as many important trends, and the advertising industry would be wise to keep them in mind as this year unfolds. Now that the dust has mostly settled on our now out of date calendars, let’s take a … More Advertising Around The World: American Ad Industry in 2020
As we continue our journey comparing advertisements across the world, is it important to look at other countries that have the same language as us. England may be one of the most similar countries to America, besides Canada, but does that mean they make ads the same way we do? Of course not, they have … More Advertisement Around The World: England
How do we advertise in new lands? What does it take to make sharp and successful campaigns for towns whose name you don’t know how to pronounce yet? Welcome to GVSU Advertising Club’s new blog series, Advertising Around The World, where we take a look at advertising and marketing in different parts of the globe! … More Advertising Across the World: Africa
Do you want to step up your game? Put your advertising skills to the test? Prepare yourself for an internship or your first job? Then consider entering the Addy’s! The American Advertising Awards, also known as Addy’s, is an annual nation wide advertising competition dedicated to acknowledging various creations in the advertising industry. They have … More Enter the 2021 Addy Awards!
By: Jessica Prestigiacomo So, you want to work in the advertising industry? But do you know what kinds of employers you want to work for? Let’s make it simple. There are two different types of advertising employers you can work for: in-house and agency. Each comes with potential positives and negatives, depending on your preferences. … More In-House vs. Agency – What Suits You?
Because things get real, real fast. 