By: Griffin Platto This Thursday, we have the exciting opportunity of welcoming Jeff Joanisse to Room 176 in Lake Ontario Hall. For a brief introduction, Jeff Joanisse is the co-founder, creative director, and executive producer at Th3rd Coast in Grand Haven. To prepare for the meeting, take a look at some of the questions I … More An Interview with Jeff Joanisse
By: Griffin Platto Now is the time to network! Our Speed Mentoring event is our twist on speed dating just with ad professionals. With an event of this grandeur, there will be a shift in venue— Grand Rapids Brewing Company in downtown GR on Wednesday, November 20, from 6pm-8pm. How the event functions is simple— … More Speed Mentoring 2019
The valiant men and women who make it happen. From agency tours to holiday parties, they do it all under the awesome liaison of Professor Robin Spring. We are here to connect members to professional, real world opportunities in Grand Rapids and beyond. We will help you transition from the classroom to the real world … More Meet Your 2018-2019 E-Board
By Hannah Ketelhut Jason Dodge from Black Truck Media shared with our members last Tuesday about the benefits of social media advertising – specifically focusing on Facebook. Having a basic knowledge of Facebook advertising will be extremely beneficial for us as students as we enter the industry. Why is Facebook advertising so effective? Jason mentioned … More Facebook Advertising: Quick Tips
By Dan Goubert Search Engine Optimization (SEO) may seem intimidating, and it’s true that a full college textbook—let alone a single blog post—couldn’t cover all of its nuances. But even though SEO is pretty deep, you don’t have to dive all the way to the bottom: simply learning to swim in it will be helpful … More Let’s Get Visible: A Guide to SEO for Students
By Rachael Vruggink Writer’s block, as defined by our dear friend Merriam-Webster, as “the problem of not being able to think of something to write about or not being able to finish writing a story, poem, etc.” You don’t need to be a bonafide writer to catch a case of writer’s block. It can happen … More 3 Ways to Overcome Writer’s Block
By Dan Goubert Get paid to eat hamburgers! Now that I grabbed your attention (I learned that in Headline Writing 101), what if you actually could eat hamburgers and consider it “part of your job?” Let me back it up… On a basic level, advertising copywriters create the written words, known as “copy,” for advertisements. This can … More Beef Up Your Copywriting
By Mari Behovitz “What’s the point of having a LinkedIn Account?” It’s incredible how many times I have heard my classmates make this remark. Just the other day, one of my classmates mentioned that he thought at this phase in our lives it doesn’t make sense to have a profile on LinkedIn. The phase he referred … More LinkedIn: It’s the Key to Your Future
By Lauren Lesniak So, you want to be a graphic designer…? Well lucky for you, this week’s blog will let you know not only what it is like, but also what it takes to get there. What Exactly Does a Graphic Designer Do? Within the world of adverting, graphic designers are the ones who are … More Graphic Designer
By Lauren Lesniak Started from the bottom, and now just look where he is! Rob Jackson, the Creative Director at Extra Credit Projects (ECP), has had so much success throughout the years that his company has been established. GVSU Ad Club had the privilege of touring Rob’s agency on February 19th of this year. As soon … More ECP Agency Tour
Because things get real, real fast. 