The weird, the wacky, the outright random. When it comes to advertising, Japan is a relic. Many Westerners are familiar with this country’s way of advertising, but rarely understand it—and that’s not just because of the language barrier. Japanese advertisements are used to having the viral spotlight because of their strange storylines, exaggerated expressions, and … More Advertising Around The World: Japan
Four our next stop in taking a closer look at advertising around the world, we arrive in the friendly nation of Sweden! What makes marketing unique in this nation? Read on to find out! The Scandinavian nation of Sweden comprises thousands of coastal islands, rocky mountain plains, and deep forests. This is a country that … More Advertising Around The World: Sweden
How do we advertise in new lands? What does it take to make sharp and successful campaigns for towns whose name you don’t know how to pronounce yet? Welcome to GVSU Advertising Club’s new blog series, Advertising Around The World, where we take a look at advertising and marketing in different parts of the globe! … More Advertising Across the World: Africa
By: Griffin Platto This Thursday, we have the exciting opportunity of welcoming Jeff Joanisse to Room 176 in Lake Ontario Hall. For a brief introduction, Jeff Joanisse is the co-founder, creative director, and executive producer at Th3rd Coast in Grand Haven. To prepare for the meeting, take a look at some of the questions I … More An Interview with Jeff Joanisse
By: Ryan Baldwin On Friday, February 14th, we were fortunate enough to tour Meijer’s national headquarters. The club members had very high expectations, alongside a great deal of curiosity. Thanks to Tim Scarpino, all our questions were answered, and expectations met. The tour started when Mr. Scarpino greeted us in the lobby and then took … More What We Learned From Meijer’s Corporate Tour
By: Griffin Platto Ever wonder what professors do in their free time? Or, what type of jobs they’ve had in the industry? Our Professor Panel is the perfect time to get some answers. We have a powerhouse of a panel eager to give a little bit about what they know, what they’ve done, and how … More Professor Panel
By: Griffin Platto Welcome back, members! We hope everyone had a wonderful holiday break. As we are all getting back into the swing of new classes, new professors, and new books to buy, one thing remains true—a great Advertising Club meeting is happening this Thursday with Mr. Ben Kaluski from Freshwater Digital. Freshwater Digital is … More Ben Kaluski: The Business Side of Advertising
By: Griffin Platto Our reverse agency tour was a great success! Rob McCarty, Natalie Topalian, and Zach Guy displayed industry life right from our very classroom seats! From giving a peek into their development process to explaining responsibilities of their position, their “tour” was a welcomed and distinct glimpse inside agency life in Grand Rapids. … More Let’s Talk Shoppe
By Alex Knaisel If you’re a college student reading this, then you’ve probably heard your professors call your generation the tech savvy, technologically literate, or social media trendsetters. Before you get too cocky, we’ve met someone who knows a thing or two about making that same social media work for businesses and the real world … More Rivka Kawano: A Social Media Superhero
By Rachel Britton I went from a photography to a statistics to a mathematics major all in the course of two years. Even after I switched to a math major, I continued to take photography classes because I was still extremely interested in the subject. Luckily, I was hired at the Laker Store at the … More Choosing Advertising – Part 3
Because things get real, real fast. 