Super Bowl LIX (59): How Brands Used Advertising to Make an Actual Connection with People

By Olyvia Kovicak Super Bowl commercials have long been a cultural phenomenon, sparking conversations, laughter, and even debate on social media in real-time. These ads serve as a bridge between brands and audiences, creating memorable moments that resonate on a personal level. In past years, there’s been a noticeable shift from celebrity-focused commercials to those … More Super Bowl LIX (59): How Brands Used Advertising to Make an Actual Connection with People

Meet Royal (Victor) Hawthorne: GVSU Ad Club’s Next Speaker

Get excited, Ad Club members! We’re thrilled to announce that our next guest speaker is Royal (Victor) Hawthorne, a Marketing Associate at the renowned Van Andel Institute. Join us on September 26th as Victor shares his journey into the world of marketing, the innovative projects he’s been a part of, and how his role at … More Meet Royal (Victor) Hawthorne: GVSU Ad Club’s Next Speaker