By Evan LaVigne The six-second video format was fairly uncommon just a couple of years ago. Yet, with cultural phenomenon such as Vine, that ballooned up to hundreds of millions of users at its peak, introduced the world to a new format for creativity. Six seconds pushed people to create engaging content that catered to a … More Six-Second Advertisements
By Hailey Kilbarger As students, we often wonder how the things we are learning in class are going to help us once we enter the actual workforce. Sure we study “real-world” examples and create campaigns for real products, but when it comes to actually working full-time, there seems to be an ominous fog between the … More From the Classroom to an Agency
By Dan Goubert Being on GVSU Advertising Club’s executive board gets you a job. Okay, now that I got that clickbait first line out of the way, I can tell you the truth: being on GVSU Advertising Club’s executive board gets you a career. Yes, not only will any role on the club board afford … More Bored? Board! Top 3 Reasons to Join Ad Club’s E-Board
By Evan LaVigne As with most years, 2017 was filled with advertisements that impacted people’s lives by pulling at both their heartstrings and checkbooks. From clever campaigns that sent products flying off shelves to tear-jerkers that generated some real social change across the nation’s landscape, this past year seemed to have it all. As we … More Top Ads of 2017
By Hailey Kilbarger This past Tuesday, a group of advertising students and a group of graphic design students came together to put their creativity to the test. Pam Patton, president of the American Advertising Federation of West Michigan, came out to tell us how to enter the ADDYs and how it could change our lives. … More And The ADDY Goes To…
By Katie Hermiller Facebook advertisements have existed since the start of Facebook, and they are not going anywhere anytime soon. How they are created is an aspect that all advertisers need to learn and understand, especially for social media purposes. Today, we will discuss the importance of utilizing Facebook advertisements and how we can create an … More Facebook: Making Advertising More Precise
By Christine Melvin Last week, Grand Valley’s Advertising Club was lucky enough to have Ray Cashbaugh stop by to lead a workshop on the Adobe Creative Suite. Ray works for Brilliance Publishing, which is an Amazon-owned company. He started his education at Grand Valley but ended up graduating from Kendall College with a Graphic Design … More Ad Club’s Creative Workshop: The Adobe Suite
By Courtney Lang Our last, and by far our largest, agency tour was Haworth. They are a global company that designs and manufactures furniture. As of today, they have 23 manufacturing plants in 8 different countries. Here’s how our tour of Haworth panned out: The Environment As soon as we walked in, we were all … More Third Stop: Haworth
By Courtney Lang Our second stop of the day was at Fairly Painless Advertising, which was just down the street from Next Creative Co. The overall learning experience we gained from this tour was a lot different than the other ones, which I thoroughly enjoyed. Here’s what happened: The Environment When we walked into the room, … More Second Stop: Fairly Painless Advertising
By Courtney Lang We warned you that it would get real, real fast. Advertising Club went all out when we teamed up with Grand Valley’s PRSSA for a night to remember. Starting at 10:30 AM and ending at 4:30 PM, both clubs were able to tour three agencies in Holland, MI: Next Creative Co., Fairly … More First Stop: Next Creative Co.
Because things get real, real fast. 