By Isabella Zdanowski On February 21st, Ad Club will be traveling to Ada, Michigan, to tour Chop and Hue! Chop & Hue is a film and video agency that specializes in production and post-production, made up of a diverse team of animators, cinematographers, editors, sound designers, and producers. They focus on delivering high-quality work that … More Chop & Hue Agency Tour
By Olyvia Kovicak Super Bowl commercials have long been a cultural phenomenon, sparking conversations, laughter, and even debate on social media in real-time. These ads serve as a bridge between brands and audiences, creating memorable moments that resonate on a personal level. In past years, there’s been a noticeable shift from celebrity-focused commercials to those … More Super Bowl LIX (59): How Brands Used Advertising to Make an Actual Connection with People
Scroll, pause, scroll, pause. As we know our world today, we are blinded by the ads our social media and networks present us with. The more we scroll, the more advertising we see. We may think we know exactly when we see advertisements on our socials or when something is trying to be sold to … More Influence, Advertising, or Both?
By Robin Spring “Creativity is intelligence having fun.” Einstein may or may not have said this, but no matter. The saying encapsulates what I love about advertising. It’s zesty. It’s piquant. It’s energetic. Advertising integrates right brain, left brain thinking. Problem solving at its best. Advertising marries individual cogitation and radical collaboration. It’s art. It’s … More “Why I Love Advertising”
The 2020-2021 school year has been one to remember (or try and forget), but whatever your disposition, Ad Club thinks there have been some bright parts worth looking back on. Inside the club, and out. None of us were quite prepared to spend a whole year glued to a screen for our classes, but as … More Memories behind us, and the joy set before us: Ad Club year in review
I would wager that most of you are familiar at least by name with NSAC. Whether a current or past teacher mentioned it in passing, or you had friends who have been part of the team, the GVSU National Student Advertising Competition team has quite the reputation. In the spirit of the District competition coming … More NSAC: A good overview of the great undertaking
As you all might know or guess, the 2020 Tokyo Summer Olympics were postponed due to the pandemic. This brings up an interesting question though. How are they handling that? The Olympics are a very important event for any city hosting it, they predicted it would bring the city of Tokyo $2 billion alone! Not … More Tokyo 2020: The Branding Stuck in Time
The weird, the wacky, the outright random. When it comes to advertising, Japan is a relic. Many Westerners are familiar with this country’s way of advertising, but rarely understand it—and that’s not just because of the language barrier. Japanese advertisements are used to having the viral spotlight because of their strange storylines, exaggerated expressions, and … More Advertising Around The World: Japan
The world’s sixth largest country, Australia, is located between the Pacific and Indian Oceans. Australia, among most peaceful countries, values freedom, respect, fairness and the equality of opportunity. They continue to drive this home in their advertisement guidelines nationally. Australia is focused on making sure that all kinds of advertising complies with the law, and … More Advertising Around The World: Australia
Digital Trends 2021 Following up from our last blog that took a look at the ad industry as a whole in 2020, we’re going to be looking forward to seeing what trends and changes the industry may face as it evolves everyday. Find out what’s growing and what’s shrinking, what’s working and what isn’t. So … More Advertising Trends in 2021 – What to Know!
Because things get real, real fast. 