By Courtney Lang Grand Valley’s Advertising Club had the privilege of having John Heritage from HA speak at our last meeting on Inbound Marketing. Additionally, two Laker Alumni (Ben Johnson and Julianna Grucz) who work with John joined us as well. They discussed the steps of Inbound Marketing and using programs such as HubSpot to … More Inbound Marketing is Taking Over
By Alex Rabideau If you’re currently getting an advertising degree at Grand Valley State University, then you’ll most likely agree with me that technology isn’t talked about nearly as much as it should be! A large portion of our studies is geared towards: media buying, account management, tactical strategies, and other aspects within the advertising … More Technology Used in Advertising
By Rachael Vruggink Writer’s block, as defined by our dear friend Merriam-Webster, as “the problem of not being able to think of something to write about or not being able to finish writing a story, poem, etc.” You don’t need to be a bonafide writer to catch a case of writer’s block. It can happen … More 3 Ways to Overcome Writer’s Block
GVSU Ad Club members have the opportunity to gain priceless knowledge about every aspect of the industry. From listening to highly inspirational speakers within the field to going on tours of some of the most prestigious agencies in the Midwest, members learn exactly what their careers could have in store for them. When agencies and … More Frank’s Summer Internship: Thrown into the Real World
By Courtney Lang If you’re still looking for a summer internship, we got you covered! Here are three internships that are still available for you to snatch up: Marketing Intern—Earth’s Edge Earth’s Edge (EE) is looking for a Marketing Intern for this summer and you may be perfect for it. Although this internship is unpaid, the … More Still Looking for a Summer Internship?
By Mari Bahovitz The key to landing any internship or job is having a presentable resume. Having one that is well put together makes you stand out as a potential prospect. As young advertising hopefuls, we have a unique opportunity when it comes to resume design. Many jobs only want that plain Jane resume, but … More Make Your Resume Stand Out
By Mari Behovitz “What’s the point of having a LinkedIn Account?” It’s incredible how many times I have heard my classmates make this remark. Just the other day, one of my classmates mentioned that he thought at this phase in our lives it doesn’t make sense to have a profile on LinkedIn. The phase he referred … More LinkedIn: It’s the Key to Your Future
By Michelle Marinos On March 18th, eight of our Ad Club members had the opportunity to travel to Dearborn for a tour of Team Detroit. We started the day learning about the success of a growing company and ended with a free concert from an up-and-coming music artist. As Mathew McConaughey would say, this agency tour was … More Team Detroit Agency Tour
By Lauren Lesniak So, you want to be a graphic designer…? Well lucky for you, this week’s blog will let you know not only what it is like, but also what it takes to get there. What Exactly Does a Graphic Designer Do? Within the world of adverting, graphic designers are the ones who are … More Graphic Designer
By Jessica Krysinska Forget the logo, forget the color and font guidelines, and forget finding that perfect company name. This may be shocking coming from a graphic design enthusiast, but when it comes to establishing a personal brand, those should be seen as embellishments. Imagine building your brand the same way you build a sundae. … More Establishing Your Brand
Because things get real, real fast. 