By Meg Scott After much success with Speed Mentoring 2.0, we decided to bring it back again at the Grand Rapids Brewing Company on March 28! We enjoyed some drinks and indulged in chips & guacamole while meeting with 15 various professionals in the Grand Rapids area. The perfect amount of attendees showed up, allowing … More Speed Mentoring 3.0
By Evan LaVigne Creative Crawl 2018 wasn’t the typical agency crawl this year due to the nature of advertising’s busy scheduling. Yet thanks to Fairly Painless, we still had the opportunity to pick the brains of some of Grand Rapids most creative minds. Located in the heart of downtown, Fairly Painless’ second office is a … More A Fairly Painless Creative Crawl
By Meg Scott On Tuesday, February 13, GVSU’s Advertising Club hosted a LinkedIn Workshop for students of any major looking to gain further knowledge of the professional platform. LinkedIn is a free social networking service great for students to showcase their work, skills, and experience. The platform serves as a network providing endless opportunities for … More Advertising Club’s LinkedIn Workshop
By Courtney Lang Approximately 111.3 million people watched the 2018 Super Bowl. Of those millions of people, I would not be surprised if a majority of them were more excited to see the commercials than the actual game. Well, at least all of the advertising and public relations professionals were. Victoria Walenga tweeted, “I only … More Top 5 2018 Super Bowl Commercials
By Evan LaVigne The six-second video format was fairly uncommon just a couple of years ago. Yet, with cultural phenomenon such as Vine, that ballooned up to hundreds of millions of users at its peak, introduced the world to a new format for creativity. Six seconds pushed people to create engaging content that catered to a … More Six-Second Advertisements
By Hailey Kilbarger As students, we often wonder how the things we are learning in class are going to help us once we enter the actual workforce. Sure we study “real-world” examples and create campaigns for real products, but when it comes to actually working full-time, there seems to be an ominous fog between the … More From the Classroom to an Agency
By Dan Goubert Being on GVSU Advertising Club’s executive board gets you a job. Okay, now that I got that clickbait first line out of the way, I can tell you the truth: being on GVSU Advertising Club’s executive board gets you a career. Yes, not only will any role on the club board afford … More Bored? Board! Top 3 Reasons to Join Ad Club’s E-Board
By Evan LaVigne As with most years, 2017 was filled with advertisements that impacted people’s lives by pulling at both their heartstrings and checkbooks. From clever campaigns that sent products flying off shelves to tear-jerkers that generated some real social change across the nation’s landscape, this past year seemed to have it all. As we … More Top Ads of 2017
By Hailey Kilbarger This past Tuesday, a group of advertising students and a group of graphic design students came together to put their creativity to the test. Pam Patton, president of the American Advertising Federation of West Michigan, came out to tell us how to enter the ADDYs and how it could change our lives. … More And The ADDY Goes To…
By Danielle Talbot Snapchat has developed a whole new way of communicating with friends. It allows users to share short and consumable content that is only available for one to ten seconds. It’s like Twitter and Youtube combined. Snapchat is not meant to be used to sell a product or service. It is used to … More Snapchat Advertising: A New Way To Reach Millennials
Because things get real, real fast. 