By Alex Knaisel If you’re a college student reading this, then you’ve probably heard your professors call your generation the tech savvy, technologically literate, or social media trendsetters. Before you get too cocky, we’ve met someone who knows a thing or two about making that same social media work for businesses and the real world … More Rivka Kawano: A Social Media Superhero
By Rachel Britton I went from a photography to a statistics to a mathematics major all in the course of two years. Even after I switched to a math major, I continued to take photography classes because I was still extremely interested in the subject. Luckily, I was hired at the Laker Store at the … More Choosing Advertising – Part 3
By Danielle Talbot At the young age of eighteen, I thought I had a major part of my life figured out. I am a planner, always have been, so having my future career planned out before I even graduated high school felt like a major accomplishment. While all my friends stressed over picking a major, … More Choosing Advertising – Part 2
By Jordan Gettel It is estimated that we are exposed to over 5,000 ads on a daily basis. 5,000 times for a person’s thoughts, lifestyle, and choices to be persuaded. If advertising agencies and corporations have that power of persuasion, then why are they not seen as a more serious career path? Those in the … More Choosing Advertising – Part 1
By Courtney Lang Dear Current and Future Seniors of Grand Valley, It keeps getting closer and running is not an option. That’s right, your graduation day is upon you and chances are that you are scared, even if you don’t want to admit it. Thinking about what you’re going to do and where you will … More They Did It, So Can You: A Letter from Ad Club Alumni
By Dan Goubert Search Engine Optimization (SEO) may seem intimidating, and it’s true that a full college textbook—let alone a single blog post—couldn’t cover all of its nuances. But even though SEO is pretty deep, you don’t have to dive all the way to the bottom: simply learning to swim in it will be helpful … More Let’s Get Visible: A Guide to SEO for Students
This week marks the return of our esteemed (or so we like to think) “Take 5 with Ad Club!” This is a member spotlight series that shows off a different awesome club member each time. The process is simple: 5 questions about your advertising perspective, no more than 15 minutes, and a free Take 5 … More Take 5 with Ad Club: Joey Parks
By Mari Behovitz “Freshman year I was intimidated, shy, and had absolutely no clue which direction I wanted to go into within the Advertising and Public Relations field. I was completely lost on how I should approach getting a job within the industry. If any of you feel like this now, don’t worry, there is … More Gaining Experience: Mari’s Style
By Courtney Lang “This project will be done in groups of three to four people…” Hearing a teacher say that your next project will be done in groups can either be a sense of joy or the feeling that the world is about to collapse from underneath you. Learning how to deal with tough predicaments within groups is … More Preventing Chaotic Group Projects
By Dan Goubert Plenty of students, myself included, would love to land a job at Google. Whether or not we actually land a job there amongst the thousands of daily applicants, Google’s extensive line of web apps and tools will doubtlessly influence our future careers and continued education. While the plethora of digital marketing opportunities … More Google Analytics: Inside and Out
Because things get real, real fast. 