Meet Royal (Victor) Hawthorne: GVSU Ad Club’s Next Speaker

Get excited, Ad Club members! We’re thrilled to announce that our next guest speaker is Royal (Victor) Hawthorne, a Marketing Associate at the renowned Van Andel Institute. Join us on September 26th as Victor shares his journey into the world of marketing, the innovative projects he’s been a part of, and how his role at … More Meet Royal (Victor) Hawthorne: GVSU Ad Club’s Next Speaker

Let’s Get Visible: A Guide to SEO for Students

By Dan Goubert Search Engine Optimization (SEO) may seem intimidating, and it’s true that a full college textbook—let alone a single blog post—couldn’t cover all of its nuances. But even though SEO is pretty deep, you don’t have to dive all the way to the bottom: simply learning to swim in it will be helpful … More Let’s Get Visible: A Guide to SEO for Students