Social media – Because things get real, real fast.

Super Bowl LIX (59): How Brands Used Advertising to Make an Actual Connection with People

February 12, 2025

By Olyvia Kovicak Super Bowl commercials have long been a cultural phenomenon, sparking conversations, laughter, and even debate on social media in real-time. These ads serve as a bridge between brands and audiences, creating memorable moments that resonate on a personal level. In past years, there’s been a noticeable shift from celebrity-focused commercials to those … More Super Bowl LIX (59): How Brands Used Advertising to Make an Actual Connection with People

Stephanie Holmes, Social Media Management

March 15, 2019

By Nikki Schroeder We spoke with Stephanie Holmes to get the scoop on Social Media Management and Brand Marketing. Currently, Stephanie Holmes holds the position of Senior Brand Marketing at Chacos, formally responsible for Social Media Management at Chacos. In her new position of Brand Marketing, Stephanie is able to work on strategy and brand … More Stephanie Holmes, Social Media Management

Advertising in Social Media

October 25, 2018

by Amanda Howard Where would we be without social media? More importantly, where would advertising be without social media? The textbook definition of social media is “websites and applications that enable users to create and share content or to participate in social networking” We understand this more simply as the Big 4: Snapchat, Facebook, Instagram, … More Advertising in Social Media

Kelley Freridge: The Social Media Guru Behind Chaco

January 24, 2017

By Hannah Ketelhut Social media is so much more than fake candid photos of girls laughing and hilarious memes that your parents will never understand. Social media is a direct conversation from the company to the consumer, and every post is important. As Kelley Freridge said, “social media is a weapon of mass destruction.” So, … More Kelley Freridge: The Social Media Guru Behind Chaco