By Layna Alvarez
It’s essential for us as students to gain hands-on experience in our chosen field before entering the workforce. Without that experience, it’s difficult to determine what career path truly interests you when you’ve never worked in or observed the field firsthand. That’s why the Advertising Club loves to host agency tours for members looking to expand their career knowledge.
You may know you want to go into advertising or marketing, but what exactly will you do with your degree? Exposure to different work environments and industries helps us discover our true passions and career goals.
Digital Limelight Media, LLC
On October 10th, Ad Club will be attending the first agency tour of the semester at Digital Limelight Media (DLM), located in Grand Rapids, Michigan. Utilizing AI-driven tools, DLM develops solutions tailored to the unique demands of medical practices and the broader healthcare industry.
Digital Limelight Media centers its goals around one key principle: meeting or exceeding its clients’ expectations. To achieve this, they emphasize innovation, equality, customer success, and transparency. Alongside their digital services, they also share industry knowledge through their website’s blogs, ebooks, podcasts, and more. DLM primarily serves the aesthetic, medical, dental, and enterprise industries.
DLM has partnered with brands such as Abbott, Idorsia, Emergent, and many more. To showcase their own web design skills, they featured a Web Design Portfolio on their site. You’ll see a lot of diversity and modern style on their layouts across clients’ websites and their own.
If you’re interested in learning more about the medical marketing field, come join us for a behind-the-scenes look at Digital Limelight Media Agency today at 11 am. Direct message us on Slack for more information!
Because things get real, real fast. 