By Elena Yanef
Today, we wrapped up our first agency tour of the fall semester at Digital LimeLight
Media! Members of our club got an exciting look inside the world of advertising and
marketing during our tour. From creative brainstorming spaces to client strategy
sessions, this visit gave us a first-hand look at how ideas come to life in a professional
setting.
During the tour, we met with team members from different departments who shared what
their day-to-day work looks like and how they collaborate to build customer satisfaction.
It was especially inspiring to see how each role contributes to the big picture.
We also had the chance to ask questions about career paths, the culture of the agency, and
what skills are most valued in the industry as of now. Their advice helped me to
realize that teamwork, organization, and curiosity are key to thriving in the industry.
Beyond learning about the agency’s work, it was a great opportunity for our members to
make connections and witness potential future career paths in action. We all left feeling
motivated, leading us to be excited to explore the possibilities in this field.
Huge thank you to Digital LimeLight Media for hosting and giving us an inside look at
their creative process. The visit sparked great conversations and fresh ideas for our
members. We’re excited to carry that energy into our upcoming Ad Club events and
continue connecting classroom learning to real-world experiences.
Because things get real, real fast. 