By: Layna Alvarez Why is Product Placement Important? Product placement is a silent yet influential approach to market the products and services of brands to potential consumers. Fans of the popular TV show, Stranger Things, noticed the grocery store scene that effortlessly integrated the Eggo brand. More recently, E.L.F. was dragged on social media for … More Product Placement 101
By Bella Bonifazi Last Week Last Thursday, Ad Club had our Kickoff Meeting with a vision board-making activity. Thank you to everyone who joined us. It was a blast! We had such a great turnout and so much fun getting to know everyone. If you weren’t able to attend, then no worries! We have our … More Envisioning the Semester
By Layna Alvarez It’s been an incredibly eventful summer in the advertising industry. There have been countless successes and failures, from Dunkin’s creative collab with Sabrina Carpenter to American Eagle’s questionable vision for Sydney Sweeney. Trends are ever-changing; now it’s time for us to follow in the footsteps of Ad Club members past to shape … More New Year, New Ideas: Ad Club Is Back!
By Isabella Zdanowski On February 21st, Ad Club will be traveling to Ada, Michigan, to tour Chop and Hue! Chop & Hue is a film and video agency that specializes in production and post-production, made up of a diverse team of animators, cinematographers, editors, sound designers, and producers. They focus on delivering high-quality work that … More Chop & Hue Agency Tour
By Olyvia Kovicak Super Bowl commercials have long been a cultural phenomenon, sparking conversations, laughter, and even debate on social media in real-time. These ads serve as a bridge between brands and audiences, creating memorable moments that resonate on a personal level. In past years, there’s been a noticeable shift from celebrity-focused commercials to those … More Super Bowl LIX (59): How Brands Used Advertising to Make an Actual Connection with People
By Isabella Zdanowski On January 31st, Advertising Club members and non-members alike had the unique opportunity to tour Grand Rapid’s own 8THIRTYFOUR! 8THIRTYFOUR is a consulting agency that prides itself on “delivering results through integrated communications strategies and smart implementation.” They are widely known for their unique and creative way of approaching the advertising world … More Ad Club & 8ThirtyFour
We’re excited to introduce Brian Wheeler, the Head of Marketing Communications and Strategic Intelligence for PPG’s Global Automotive division. With over 15 years of experience in the automotive industry, Brian brings his skills in business development, marketing, communications, and sales. Brian’s career began in journalism, where he worked in local TV, newspapers, and business magazines. … More Meet Brian Wheeler: A Leader in Global Automotive Marketing
Get excited, Ad Club members! We’re thrilled to announce that our next guest speaker is Royal (Victor) Hawthorne, a Marketing Associate at the renowned Van Andel Institute. Join us on September 26th as Victor shares his journey into the world of marketing, the innovative projects he’s been a part of, and how his role at … More Meet Royal (Victor) Hawthorne: GVSU Ad Club’s Next Speaker
When it comes to any major holiday, advertisers are always going to find ways to fit their product into the theme of the holiday. People often think of chocolate, eggs, and the famous Easter bunny when it comes to Easter. These are essential themes for most advertisements during this time of the year, and it’s … More The Best of Easter Campaigns
Looking to join the E-Board? Whether you’re new to Ad Club or have been a member for years, we would like to welcome anyone to join! Being a part of the club has many benefits including meeting new people, building important connections that could lead to internship and job opportunities, and learning more about the … More Join the E-Board!
Because things get real, real fast. 