It’s the loveliest time of the year. Holidays always bring the best out of advertising. With the Superbowl and Valentine’s Day falling in the same few days, this week is an advertiser’s dream. Valentines day is one of the biggest consumer holidays worldwide, next to Christmas. This is the time to catch all of the … More Valentine’s Day Ads We Love Can’t Help But Love!

Being a student in the competitive marketing and advertising field can be scary. In a competitive field, it is important to do things that will help you gain experience, a unique opportunity to stand out on your resume, and build connections with your peers and professionals. It might seem overwhelming at first, but I have … More How Being in the Ad Club Gave Me a Leg Up

Did you get a chance to see Hayley Lerg last week? If not, don’t worry. We will be diving into everything Hayley spoke about last week! Hayley is currently a UX/UI designer at Ralph Lauren. Before landing her dream role, she had to work at a few different places to find out what she liked. … More In Case You Missed It: Learn All About UX/UI Designer Hayley Lerg!

By: Jess Hubbard Finals week is the one thing college students look forward to every year (said no one ever)! Luckily for me as a senior in college, I have taken many exams, written extensive research papers and presented numerous group projects! Over the years I have learned the best ways to get over a … More Finals Week: Tips & Tricks to Prevent Burnout

This Thursday at Ad Club we will be hearing from Derek Arguello, GVSU alum and Marketing Communications Manager at Microsoft. In preparation for this week’s conversation, Derek went to LinkedIn and asked what marketing students wanted to know about the industry. He landed on the topic of what makes a valuable employee and more on … More What makes a valuable employee? Navigating jobs after college with Derek Arguello

Thanksgiving is over, but it’s not too late to look at some of the best Thanksgiving ad campaigns from over the years. Thanksgiving is the one time of year when you can eat as much food as your heart desires without feeling guilty. You might decide to go for the mashed potatoes or even go … More Ad Campaigns I’m Thankful For

Let’s talk. Having college come to a fast close is hard. Like, really hard. I’m about 5 months out from having to figure out my post-grad plans. It doesn’t help that oftentimes we aren’t sure what to expect of a full-time job. This is where internships can be extremely helpful. In the Grand Valley Ad/PR … More Let’s Talk: Internships

Who’s ready for our guest speaker this week? Spencer Thomas, the Paid Media Director at Evenbound Marketing and Advertising, will be coming to Grand Valley State University to speak to Ad Club about his work as well as paid media in general. He will also be giving tips and advice for students who are interested … More Meet Our Guest Speaker: Spencer Thomas!

What’s your favorite Halloween-themed ad? As the spooky season comes to a close, I’d like to share a couple of my favorite Halloween ads from the past and dive into how this holiday can help brands spice up their advertising strategies. Pepsi vs. Coke This ad is poking fun at Coca-Cola by illustrating how “scary” … More Halloween Advertising: It’s Scary How Easy It Is!

I have been a part of Ad Club for four years now, which is crazy to think about. When I joined as a freshman, it was a little early for me to figure out where I was going to intern or go after I graduated. However, the tours and Ad Club in general, have given … More Ad Club Agency Tours: Selena’s Experience & Why Everyone Should Go