By: Ava Puckett We have all heard the stories about Black Friday: long lines that wrap around the store, shoppers shoving to be the first inside, and racing for the last item on the shelves. Black Friday is one of the most iconic shopping days across the U.S., as everyone wants to secure the best … More Is Black Friday a Dying Tradition?
By: Bella Bonifazi It’s officially Halloween! Costumes are being worn, pumpkins are being carved, and every brand’s marketing team is sitting back, watching anxiously to see if their spooky ads were a trick or a treat. So grab your Halloween candy and keep reading for this year’s scary good ad campaigns! The Ordinary The Ordinary … More 5 Scary Good Ads From Halloween 2025!
By: Alexa Spencer The spooky season has arrived. Meaning horror movie marathons, haunted houses, spooky music, candy, pumpkin carving, and pumpkin painting. As we approach Halloween, is there anything you notice or have nostalgia about in the advertisement world? Maybe it is your yearly favorite Halloween advertisements that put you in the spooky spirit. Several … More Spooky Season Nostalgia: Iconic Halloween Ads Through the Years
By Elena Yanef Today, we wrapped up our first agency tour of the fall semester at Digital LimeLightMedia! Members of our club got an exciting look inside the world of advertising andmarketing during our tour. From creative brainstorming spaces to client strategysessions, this visit gave us a first-hand look at how ideas come to life … More Digital Limelight Media Recap
By Layna Alvarez It’s essential for us as students to gain hands-on experience in our chosen field before entering the workforce. Without that experience, it’s difficult to determine what career path truly interests you when you’ve never worked in or observed the field firsthand. That’s why the Advertising Club loves to host agency tours for … More Digital Limelight Media Agency Tour
By Leah Pawlowski The advertising world in 2025 is buzzing with bold campaigns that are not only grabbing attention but also sparking heated debates. Two campaigns in particular, e.l.f.’s collaboration with comedian Matt Rife and American Eagle’s “Great Jeans” campaign with actress Sydney Sweeney, have drawn both applause and criticism for how they approach creativity, … More Ads That are Making Waves in 2025: e.l.f. x Matt Rife and American Eagle’s Sydney Sweeney Campaign
By Bella Bonifazi Animals in Advertising From Tony the Tiger to the Duolingo owl, animals are used time and time again to draw people into a brand or product. Whether you’re a dog or cat person, animals are lovable, memorable, and fun. Over half of the U.S. has at least one pet at home and … More Ad Club is the Cat’s Meow!
By: Layna Alvarez Why is Product Placement Important? Product placement is a silent yet influential approach to market the products and services of brands to potential consumers. Fans of the popular TV show, Stranger Things, noticed the grocery store scene that effortlessly integrated the Eggo brand. More recently, E.L.F. was dragged on social media for … More Product Placement 101
By Bella Bonifazi Last Week Last Thursday, Ad Club had our Kickoff Meeting with a vision board-making activity. Thank you to everyone who joined us. It was a blast! We had such a great turnout and so much fun getting to know everyone. If you weren’t able to attend, then no worries! We have our … More Envisioning the Semester
By Layna Alvarez It’s been an incredibly eventful summer in the advertising industry. There have been countless successes and failures, from Dunkin’s creative collab with Sabrina Carpenter to American Eagle’s questionable vision for Sydney Sweeney. Trends are ever-changing; now it’s time for us to follow in the footsteps of Ad Club members past to shape … More New Year, New Ideas: Ad Club Is Back!
Because things get real, real fast. 