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By Leah Pawlowski The advertising world in 2025 is buzzing with bold campaigns that are not only grabbing attention but also sparking heated debates. Two campaigns in particular, e.l.f.’s collaboration with comedian Matt Rife and American Eagle’s “Great Jeans” campaign with actress Sydney Sweeney, have drawn both applause and criticism for how they approach creativity, … More Ads That are Making Waves in 2025: e.l.f. x Matt Rife and American Eagle’s Sydney Sweeney Campaign

By: Layna Alvarez Why is Product Placement Important? Product placement is a silent yet influential approach to market the products and services of brands to potential consumers. Fans of the popular TV show, Stranger Things, noticed the grocery store scene that effortlessly integrated the Eggo brand. More recently, E.L.F. was dragged on social media for … More Product Placement 101

By Bella Bonifazi Last Week Last Thursday, Ad Club had our Kickoff Meeting with a vision board-making activity. Thank you to everyone who joined us. It was a blast! We had such a great turnout and so much fun getting to know everyone. If you weren’t able to attend, then no worries! We have our … More Envisioning the Semester