By Layna Alvarez It’s essential for us as students to gain hands-on experience in our chosen field before entering the workforce. Without that experience, it’s difficult to determine what career path truly interests you when you’ve never worked in or observed the field firsthand. That’s why the Advertising Club loves to host agency tours for … More Digital Limelight Media Agency Tour
By Leah Pawlowski The advertising world in 2025 is buzzing with bold campaigns that are not only grabbing attention but also sparking heated debates. Two campaigns in particular, e.l.f.’s collaboration with comedian Matt Rife and American Eagle’s “Great Jeans” campaign with actress Sydney Sweeney, have drawn both applause and criticism for how they approach creativity, … More Ads That are Making Waves in 2025: e.l.f. x Matt Rife and American Eagle’s Sydney Sweeney Campaign
By Bella Bonifazi Animals in Advertising From Tony the Tiger to the Duolingo owl, animals are used time and time again to draw people into a brand or product. Whether you’re a dog or cat person, animals are lovable, memorable, and fun. Over half of the U.S. has at least one pet at home and … More Ad Club is the Cat’s Meow!
By: Layna Alvarez Why is Product Placement Important? Product placement is a silent yet influential approach to market the products and services of brands to potential consumers. Fans of the popular TV show, Stranger Things, noticed the grocery store scene that effortlessly integrated the Eggo brand. More recently, E.L.F. was dragged on social media for … More Product Placement 101
By Bella Bonifazi Last Week Last Thursday, Ad Club had our Kickoff Meeting with a vision board-making activity. Thank you to everyone who joined us. It was a blast! We had such a great turnout and so much fun getting to know everyone. If you weren’t able to attend, then no worries! We have our … More Envisioning the Semester
By Layna Alvarez It’s been an incredibly eventful summer in the advertising industry. There have been countless successes and failures, from Dunkin’s creative collab with Sabrina Carpenter to American Eagle’s questionable vision for Sydney Sweeney. Trends are ever-changing; now it’s time for us to follow in the footsteps of Ad Club members past to shape … More New Year, New Ideas: Ad Club Is Back!
By Isabella Zdanowski On February 21st, Ad Club will be traveling to Ada, Michigan, to tour Chop and Hue! Chop & Hue is a film and video agency that specializes in production and post-production, made up of a diverse team of animators, cinematographers, editors, sound designers, and producers. They focus on delivering high-quality work that … More Chop & Hue Agency Tour
By Olyvia Kovicak Super Bowl commercials have long been a cultural phenomenon, sparking conversations, laughter, and even debate on social media in real-time. These ads serve as a bridge between brands and audiences, creating memorable moments that resonate on a personal level. In past years, there’s been a noticeable shift from celebrity-focused commercials to those … More Super Bowl LIX (59): How Brands Used Advertising to Make an Actual Connection with People
By Isabella Zdanowski On January 31st, Advertising Club members and non-members alike had the unique opportunity to tour Grand Rapid’s own 8THIRTYFOUR! 8THIRTYFOUR is a consulting agency that prides itself on “delivering results through integrated communications strategies and smart implementation.” They are widely known for their unique and creative way of approaching the advertising world … More Ad Club & 8ThirtyFour
We’re excited to introduce Brian Wheeler, the Head of Marketing Communications and Strategic Intelligence for PPG’s Global Automotive division. With over 15 years of experience in the automotive industry, Brian brings his skills in business development, marketing, communications, and sales. Brian’s career began in journalism, where he worked in local TV, newspapers, and business magazines. … More Meet Brian Wheeler: A Leader in Global Automotive Marketing
Because things get real, real fast. 